Market Insights Digital eServices Event Tickets

Cinema Tickets - Thailand

Thailand

Revenue in the Cinema Tickets market is projected to reach €18.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.69%, resulting in a projected market volume of €21.27m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 2.0m users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 2.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €9.93.
In global comparison, most revenue will be generated in China (€6,457.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Thailand has a growing middle class with increasing disposable income, leading to a higher demand for entertainment options such as cinema tickets. Moreover, Thai consumers are increasingly seeking experiences and entertainment outside of their homes, contributing to the popularity of cinema tickets. Additionally, the younger population in Thailand is more inclined towards watching movies in theaters, as it provides a social experience and a break from their digital lives.

Trends in the market: One of the key trends in the Cinema Tickets market in Thailand is the rise of premium cinema experiences. Consumers are willing to pay a premium for enhanced movie-watching experiences, such as IMAX screens, 3D technology, and luxury seating options. This trend is driven by the desire for a more immersive and high-quality movie experience. Additionally, the introduction of online ticketing platforms has made it more convenient for consumers to purchase cinema tickets, further contributing to the growth of the market.

Local special circumstances: Thailand has a vibrant film industry, with a number of local productions gaining international recognition. This has created a sense of pride and support for Thai cinema among the local population, leading to increased ticket sales for domestic films. The Thai government has also implemented policies to promote the local film industry, including tax incentives and subsidies, which have further boosted the demand for cinema tickets.

Underlying macroeconomic factors: Thailand's growing economy and increasing urbanization have played a significant role in the development of the Cinema Tickets market. As more people move to cities and experience higher incomes, they have more disposable income to spend on entertainment options such as cinema tickets. Additionally, the tourism industry in Thailand has been booming, attracting a large number of international visitors who contribute to the growth of the Cinema Tickets market. In conclusion, the Cinema Tickets market in Thailand is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for cinema tickets is driven by a growing middle class, the desire for premium cinema experiences, support for the local film industry, and the country's economic growth and urbanization. As these factors continue to evolve, the Cinema Tickets market in Thailand is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.