Market Insights Digital eServices Dating Services

Matchmaking - Thailand

Thailand

Revenue in the Matchmaking market is projected to reach €13.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.02%, resulting in a projected market volume of €14.39m by 2028.
In the Matchmaking market, the number of users is expected to amount to 889.2k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €19.09.
In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new trends in the market.

Customer preferences: Thai consumers are increasingly turning to matchmaking services to find their ideal partners, as traditional methods of dating and finding love become less popular. Matchmaking services offer a convenient and efficient way for individuals to meet potential partners who share similar interests and values. In addition, the younger generation in Thailand is more open to the idea of using technology to find love, which has further fueled the demand for matchmaking services.

Trends in the market: One of the key trends in the matchmaking market in Thailand is the rise of online matchmaking platforms. These platforms provide users with a wide range of options and allow them to connect with potential partners from the comfort of their own homes. Online matchmaking platforms also leverage advanced algorithms and data analytics to match individuals based on compatibility and shared interests, increasing the chances of finding a suitable partner. Another trend in the market is the growing popularity of personalized matchmaking services. These services offer a more tailored approach to matchmaking, with professional matchmakers working closely with clients to understand their preferences and requirements. This personalized approach provides a higher level of satisfaction for customers, as they feel that their unique needs are being taken into consideration.

Local special circumstances: Thailand is a country with a rich cultural heritage and strong family values. Traditional Thai society places a high emphasis on marriage and starting a family, making matchmaking an important aspect of Thai culture. Matchmaking services in Thailand often take into account cultural and social factors, such as family background and financial stability, when matching individuals.

Underlying macroeconomic factors: Thailand's growing economy and rising disposable incomes have also contributed to the growth of the matchmaking market. As people become more financially stable, they are more willing to invest in finding a compatible partner and starting a family. Additionally, the increasing urbanization and modernization of Thai society have led to changes in lifestyle and social dynamics, creating a need for alternative methods of finding love. In conclusion, the matchmaking market in Thailand is experiencing significant growth due to changing customer preferences, the emergence of online platforms, and the popularity of personalized matchmaking services. The unique cultural and social factors in Thailand, along with the country's growing economy, have also contributed to the development of the market. With these trends and special circumstances in place, the matchmaking market in Thailand is expected to continue growing in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.