Market Insights Digital eServices Online Gambling

Online Lottery - Thailand

Thailand

Revenue in the Online Lottery market is projected to reach €78.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.95%, resulting in a projected market volume of €94.66m by 2028.
In the Online Lottery market, the number of users is expected to amount to 425.9k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €227.80.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Analyst Opinion

The Online Lottery market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai consumers have shown a growing interest in online lottery platforms due to several factors. Firstly, the convenience of being able to participate in lottery games from the comfort of their own homes has been a major draw. Additionally, the wide variety of lottery games available online has attracted a diverse range of customers who are looking for different types of gaming experiences. Finally, the potential for larger jackpots and higher payouts has also contributed to the popularity of online lottery platforms in Thailand.

Trends in the market: One of the key trends in the online lottery market in Thailand is the increasing adoption of mobile platforms. With the widespread availability of smartphones and the growing popularity of mobile apps, more and more Thai consumers are using their mobile devices to access online lottery platforms. This trend has been driven by the convenience and accessibility of mobile gaming, as well as the ability to play lottery games on the go. Another trend in the market is the emergence of new online lottery operators. As the market continues to grow, more companies are entering the online lottery space in Thailand. These new operators are offering innovative features and services to attract customers and differentiate themselves from the competition. This includes features such as live streaming of lottery draws, interactive gameplay, and personalized promotions.

Local special circumstances: One of the unique aspects of the online lottery market in Thailand is the legal framework surrounding lottery games. In Thailand, lottery games are regulated by the government, and only the government-operated lottery is legal. However, there are a number of online lottery platforms that operate outside of the country and cater to Thai customers. These platforms often offer international lottery games, allowing Thai consumers to participate in lotteries from around the world.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the online lottery market in Thailand. Firstly, the country's increasing internet penetration rate has made it easier for consumers to access online lottery platforms. Additionally, the growing middle class in Thailand has led to increased disposable income, which has allowed more consumers to participate in online lottery games. Finally, the overall growth of the gaming industry in Thailand has created a favorable environment for the online lottery market to thrive. In conclusion, the online lottery market in Thailand is experiencing significant growth due to customer preferences for convenience and variety, the adoption of mobile platforms, the emergence of new operators, unique legal circumstances, and favorable macroeconomic factors. As these trends continue, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.