Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Gambling

Sports Betting - Worldwide

Worldwide
  • Revenue in the Sports Betting market is projected to reach US$77.87bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.09%, resulting in a projected market volume of US$94.99bn by 2029.
  • In the Sports Betting market, the number of users is expected to amount to 206.6m users by 2029.
  • User penetration will be 2.3% in 2025 and is expected to hit 2.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$426.09.
  • In global comparison, most revenue will be generated United States (US$18.51bn in 2025).
  • With a projected rate of 40.8%, the user penetration in the Sports Betting market is highest Canada.

Definition:

The total sports betting market covers all activities where customers place bets on sports events, conducted either in-person at physical betting locations or online through websites and mobile applications. Customers can wager on a wide range of sports, including football, basketball, horse racing, and tennis, both before and during the events. Physical betting shops and online sportsbooks together make up the full scope of this market.

Additional Information:

Data includes Gross Gambling Revenue (GGR), user numbers, average revenue per user (ARPU), user penetration rate, and revenue shares of online versus land-based sports betting. Figures represent B2C services.
In-Scope
  • Sports betting covers events like football, basketball, and tennis, both online and in sportsbooks
  • Esports betting involves games like FIFA and NBA 2K, available online or at events
  • Proposition betting on specific sports outcomes is offered online and offline.
Out-Of-Scope
  • Betting on non-sporting events, including politics, entertainment, and reality TV shows, when not officially offered as part of licensed gambling services
  • Illegal or unlicensed sports betting websites or mobile apps.
Online Gambling: market data & analysis - Cover

Market Insights report

Online Gambling: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Dec 2024

    Source: Statista Market Insights

    Most recent update: Dec 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Sports Betting market is experiencing significant growth worldwide, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences for online sports betting have been shifting due to several factors. Firstly, the convenience and accessibility of online platforms have made it easier for customers to place bets on their favorite sports events from the comfort of their own homes. This has led to an increase in the number of people participating in online sports betting activities. Additionally, the availability of a wide range of sports events and betting options has attracted customers who are looking for variety and excitement. Furthermore, the integration of advanced technologies, such as live streaming and in-play betting, has enhanced the overall betting experience for customers, making it more interactive and engaging. Trends in the market are also contributing to the development of the online sports betting industry. One notable trend is the increasing adoption of mobile devices for online betting. With the proliferation of smartphones and tablets, customers can now place bets anytime and anywhere, leading to a surge in mobile betting activities. This trend is expected to continue as mobile technology continues to advance and more customers embrace the convenience of mobile betting. Another trend is the rise of eSports betting, which involves wagering on competitive video gaming events. As eSports gain popularity worldwide, the demand for eSports betting is also growing, attracting a new segment of customers who are passionate about gaming. Local special circumstances in different countries and regions also play a role in shaping the online sports betting market. In some countries, the legalization and regulation of online sports betting have created a favorable environment for operators and customers alike. This has led to increased competition among operators, resulting in improved services and offerings for customers. On the other hand, in countries where online sports betting is restricted or prohibited, customers may turn to illegal or unregulated platforms, posing challenges for both the industry and the authorities. Underlying macroeconomic factors also influence the development of the online sports betting market. Economic growth, disposable income levels, and consumer confidence are key drivers of customer spending on leisure activities, including online sports betting. In countries with a strong economy and high disposable income, customers are more likely to engage in online sports betting as a form of entertainment. Additionally, the increasing digitization of economies and the growing acceptance of online transactions have facilitated the growth of the online sports betting industry. Overall, the online sports betting market is experiencing significant growth worldwide due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer demands evolve, the market is expected to further expand in the coming years.

    Users

    Most recent update: Dec 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Dec 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Online Gambling: market data & analysis - BackgroundOnline Gambling: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Sports betting worldwide - statistics & facts

    Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.
    More data on the topic

    Contact

    Get in touch with us. We are happy to help.