Market Insights Digital eServices Online Education

Online University Education - Thailand

Thailand

Revenue in the Online University Education market is projected to reach €64.31m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.39%, resulting in a projected market volume of €95.49m by 2028.
In the Online University Education market, the number of users is expected to amount to 593.6k users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €152.40.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai students have shown a growing preference for online university education due to its flexibility and convenience. With the rise of technology, students are increasingly looking for alternative ways to obtain a higher education without the need to attend traditional brick-and-mortar institutions. Online university education allows students to study at their own pace and from the comfort of their own homes, making it an attractive option for many.

Trends in the market: One of the key trends in the online university education market in Thailand is the increasing availability of online courses and programs. Many universities and educational institutions in Thailand have started offering online degree programs, allowing students to earn a degree without having to physically attend classes. This trend is expected to continue as more institutions recognize the demand for online education and the benefits it offers to students. Another trend in the market is the emergence of online platforms and learning management systems that facilitate online education. These platforms provide a wide range of courses and programs from various universities and institutions, giving students a greater choice in their educational pursuits. Additionally, these platforms often offer interactive features such as discussion forums and virtual classrooms, enhancing the learning experience for students.

Local special circumstances: Thailand has a large population of young people who are eager to pursue higher education. However, the country's traditional education system may not be able to accommodate the growing demand. Online university education provides a solution to this problem by offering flexible and accessible learning opportunities to a larger number of students. Furthermore, Thailand has a significant rural population that may not have easy access to traditional educational institutions. Online university education allows students in rural areas to overcome geographical barriers and pursue higher education without having to relocate.

Underlying macroeconomic factors: The growth of the online university education market in Thailand is also influenced by macroeconomic factors. The increasing use of technology and internet penetration in the country has made online education more accessible to a larger population. Additionally, the government of Thailand has recognized the importance of online education and has taken steps to promote its development. This includes initiatives to improve internet infrastructure and provide financial support for online education programs. In conclusion, the Online University Education market in Thailand is experiencing significant growth due to customer preferences for flexible and convenient learning options. The availability of online courses and programs, as well as the emergence of online platforms and learning management systems, are key trends in the market. Special circumstances in Thailand, such as the demand for higher education and the need for accessibility in rural areas, further contribute to the growth of the market. Finally, macroeconomic factors such as technology adoption and government support play a role in the development of the online university education market in Thailand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.