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Professional Certificates - Thailand

Thailand

Revenue in the Professional Certificates market is projected to reach €12.85m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.26%, resulting in a projected market volume of €17.65m by 2028.
In the Professional Certificates market, the number of users is expected to amount to 1.2m users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €13.61.
In global comparison, most revenue will be generated in the United States (€1,814.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Customers in Thailand are increasingly recognizing the value of professional certificates as a means to enhance their skills and improve their career prospects. With the job market becoming more competitive, individuals are seeking ways to differentiate themselves and stand out from the crowd. Professional certificates offer a tangible proof of expertise and can give job seekers a competitive edge. Additionally, employers in Thailand are placing greater emphasis on hiring candidates with relevant certifications, further driving the demand for professional certificates.

Trends in the market: One of the key trends in the Professional Certificates market in Thailand is the increasing popularity of certifications in the technology and digital fields. As the country continues to embrace digital transformation, there is a growing need for professionals with specialized skills in areas such as data analytics, cybersecurity, and software development. This has led to a surge in demand for professional certificates in these fields. Another trend in the market is the rise of online learning platforms and e-learning courses. With the advancement of technology and the widespread availability of internet access, more individuals in Thailand are opting for online learning options. Online courses offer flexibility and convenience, allowing individuals to learn at their own pace and from the comfort of their own homes. This trend has made professional certificates more accessible to a wider audience, contributing to the market growth.

Local special circumstances: Thailand's strong tourism industry has also played a role in the growth of the Professional Certificates market. The country attracts millions of tourists each year, creating a demand for professionals in the hospitality and tourism sectors. As a result, there is a growing need for certifications in areas such as hotel management, tour guiding, and hospitality operations. The government and industry associations in Thailand have recognized this need and have been actively promoting professional certifications in these fields.

Underlying macroeconomic factors: Thailand's strong economic growth and increasing investment in infrastructure projects have created a favorable environment for the Professional Certificates market. As the country continues to develop and attract foreign investment, there is a growing demand for skilled professionals across various industries. Professional certificates provide individuals with the opportunity to acquire the necessary skills and qualifications to meet this demand. Additionally, the government's focus on human capital development and lifelong learning has further contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.