Market Insights Digital eServices Dating Services

Matchmaking - Czechia

Czechia

Revenue in the Matchmaking market is projected to reach €6.52m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.79%, resulting in a projected market volume of €7.00m by 2028.
In the Matchmaking market, the number of users is expected to amount to 159.2k users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €43.33.
In global comparison, most revenue will be generated in China (€1,111.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Región

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Analyst Opinion

The Matchmaking market in Czechia has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Czechia, like in many other countries, there has been a shift in customer preferences when it comes to dating and finding potential partners. Traditional methods of meeting people, such as through friends or at social events, are being supplemented or even replaced by online dating platforms. These platforms offer a convenient and efficient way for individuals to connect with others who share similar interests and values. This shift in customer preferences has contributed to the growth of the matchmaking market in Czechia.

Trends in the market: One of the key trends in the matchmaking market in Czechia is the increasing use of mobile dating apps. These apps provide users with the ability to search for and connect with potential partners on-the-go, making the process of finding a compatible match more convenient and accessible. Additionally, these apps often include features such as geolocation and advanced matching algorithms, which further enhance the user experience and increase the likelihood of finding a suitable partner. Another trend in the market is the growing popularity of niche dating platforms. These platforms cater to specific demographics or interests, such as religious or cultural preferences, and provide a more targeted approach to matchmaking. By focusing on specific niches, these platforms are able to attract a dedicated user base and provide a more tailored experience for their customers.

Local special circumstances: Czechia has a unique cultural and social landscape that influences the matchmaking market. The country has a rich history and strong cultural traditions, which can impact the way individuals approach dating and relationships. For example, Czechia has a high percentage of atheists and agnostics, which may lead to a preference for secular dating platforms. Additionally, Czechia has a relatively low divorce rate compared to other European countries, indicating a greater emphasis on long-term relationships and commitment. These local special circumstances shape the matchmaking market in Czechia and influence customer preferences.

Underlying macroeconomic factors: The overall economic stability and growing prosperity in Czechia have also contributed to the development of the matchmaking market. As disposable incomes increase and the standard of living improves, more individuals are willing to invest in services that can help them find a compatible partner. This has created a favorable environment for the growth of the matchmaking industry in Czechia. In conclusion, the matchmaking market in Czechia is experiencing growth due to changing customer preferences, including the increasing use of online dating platforms and mobile dating apps. The popularity of niche dating platforms and the unique cultural and social landscape of Czechia also contribute to the development of the market. Additionally, the overall economic stability and growing prosperity in the country provide a favorable environment for the matchmaking industry to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.