Market Insights Digital eServices Online Gambling

Online Lottery - Czechia

Czechia

Revenue in the Online Lottery market is projected to reach €101.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.79%, resulting in a projected market volume of €121.90m by 2028.
In the Online Lottery market, the number of users is expected to amount to 166.0k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.77k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Czechia is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Czechia are increasingly turning to online lottery platforms for their convenience and accessibility. Online lottery platforms offer a wide variety of games and allow customers to participate from the comfort of their own homes. This appeals to customers who prefer the convenience of playing on their own schedule and without the need to visit physical lottery retailers. Additionally, online platforms often offer additional features such as instant win games and syndicate options, which further enhance the customer experience and increase engagement.

Trends in the market: One of the key trends in the online lottery market in Czechia is the shift towards mobile gaming. With the increasing prevalence of smartphones and mobile internet access, more and more customers are choosing to play lottery games on their mobile devices. This trend is driven by the convenience and portability of mobile gaming, allowing customers to play anytime and anywhere. Online lottery operators are responding to this trend by developing mobile-friendly platforms and optimizing their games for mobile devices. Another trend in the market is the introduction of innovative game formats and features. Online lottery operators are constantly looking for ways to differentiate themselves and attract new customers. This has led to the introduction of new game formats, such as scratch cards and virtual sports betting, as well as features such as live streaming of lottery draws and interactive gameplay. These innovations enhance the overall gaming experience and keep customers engaged and entertained.

Local special circumstances: Czechia has a long history of lottery games and a strong culture of gambling. The country has a well-established legal framework for lottery and gambling activities, which provides a stable and regulated environment for online lottery operators. This has created a favorable business environment and attracted both domestic and international operators to enter the Czech market. The strong cultural affinity for gambling and the high level of consumer trust in lottery games further contribute to the growth of the online lottery market in Czechia.

Underlying macroeconomic factors: The growing online lottery market in Czechia is also influenced by underlying macroeconomic factors. The country has a stable and growing economy, with a high level of disposable income and consumer spending. This provides a favorable economic environment for the online lottery market, as customers have the financial means to participate in lottery games. Additionally, the increasing internet penetration rate and the availability of affordable internet access contribute to the growth of the online lottery market, as more people have access to online platforms. In conclusion, the Online Lottery market in Czechia is experiencing significant growth and development due to customer preferences for convenience and accessibility, trends towards mobile gaming and innovative game formats, local special circumstances such as the country's cultural affinity for gambling and strong legal framework, and underlying macroeconomic factors such as a stable economy and high disposable income.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.