Market Insights Digital eServices Online Education

Online University Education - Czechia

Czechia

Revenue in the Online University Education market is projected to reach €28.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.12%, resulting in a projected market volume of €40.35m by 2028.
In the Online University Education market, the number of users is expected to amount to 70.5k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.54k.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online University Education market in Czechia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Online University Education market in Czechia is the increasing preference for flexible and accessible education options. Many individuals are opting for online university education as it allows them to study at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals who are looking to enhance their skills or earn a higher degree while continuing to work. Additionally, online university education offers a wide range of courses and programs, allowing students to choose subjects that align with their interests and career goals.

Trends in the market: One of the key trends in the Online University Education market in Czechia is the increasing collaboration between traditional universities and online education platforms. Many traditional universities have started offering online courses and programs in order to cater to the growing demand for online education. This trend is driven by the recognition that online education can complement traditional classroom-based learning and provide students with a more comprehensive learning experience. Additionally, online education platforms are partnering with universities to offer accredited degrees, further enhancing the credibility and value of online university education. Another trend in the market is the growing popularity of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and can be accessed for free or at a low cost. These courses have gained popularity in Czechia as they provide individuals with the opportunity to learn from top universities and professors from around the world. MOOCs are particularly appealing to individuals who are looking to acquire new skills or explore new subjects without committing to a full degree program.

Local special circumstances: Czechia has a well-established education system with a strong emphasis on higher education. The country is home to several prestigious universities and has a high literacy rate. However, traditional higher education can be expensive and not accessible to everyone. Online university education provides an affordable and accessible alternative, making it an attractive option for individuals who are unable to attend traditional universities due to financial or geographical constraints.

Underlying macroeconomic factors: The growth of the Online University Education market in Czechia is also influenced by macroeconomic factors such as the increasing demand for skilled professionals in the job market. With rapid technological advancements and changing industry demands, there is a growing need for individuals to continuously upgrade their skills and knowledge. Online university education offers a flexible and convenient way for individuals to acquire new skills and stay relevant in the job market. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education globally, including in Czechia. The pandemic has forced traditional educational institutions to shift to online learning, further increasing the demand for online university education. This shift is expected to have a long-lasting impact on the education landscape in Czechia, with online education becoming an integral part of the education system.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.