Market Insights Digital eServices Dating Services

Casual Dating - Czechia

Czechia

Revenue in the Casual Dating market is projected to reach €1.67m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.61%, resulting in a projected market volume of €1.78m by 2028.
In the Casual Dating market, the number of users is expected to amount to 325.0k users by 2028.
User penetration will be 2.8% in 2024 and is expected to hit 3.0% by 2028.
The average revenue per user (ARPU) is expected to amount to €5.54.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Casual Dating market in Czechia is experiencing significant growth and development due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Casual Dating market in Czechia are evolving as more people seek convenient and discreet ways to meet potential partners. With the rise of online dating platforms and mobile applications, individuals are increasingly turning to these platforms to find casual relationships. This shift in preference can be attributed to the convenience and accessibility that these platforms offer, allowing users to connect with others at their own pace and from the comfort of their own homes. Additionally, the anonymity provided by online dating platforms appeals to those who value discretion in their casual dating experiences. Trends in the Casual Dating market in Czechia are also contributing to its growth and development. One notable trend is the increasing popularity of niche dating platforms that cater to specific interests or demographics. These platforms provide a more tailored and targeted approach to casual dating, allowing users to connect with others who share similar preferences or hobbies. This trend reflects a growing demand for more specialized and personalized dating experiences, as individuals seek to find like-minded partners for casual relationships. Local special circumstances in Czechia are shaping the Casual Dating market in unique ways. The country has a vibrant nightlife scene, with a plethora of bars, clubs, and social events that provide opportunities for casual encounters. This cultural aspect, combined with the growing acceptance of casual relationships, contributes to the overall development of the market. Additionally, Czechia's central location in Europe makes it a popular destination for tourists, further fueling the demand for casual dating experiences among both locals and visitors. Underlying macroeconomic factors also play a role in the development of the Casual Dating market in Czechia. The country's strong economy and high disposable income levels contribute to increased spending on leisure activities, including casual dating. As individuals have more disposable income, they are more likely to invest in experiences and relationships, driving the growth of the market. Furthermore, the increasing number of young professionals in Czechia, who may prioritize casual dating over long-term commitments, also contributes to the market's expansion. In conclusion, the Casual Dating market in Czechia is experiencing growth and development due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As individuals seek convenient and discreet ways to meet potential partners, online dating platforms and mobile applications have become increasingly popular. Niche dating platforms and the country's vibrant nightlife scene also contribute to the market's growth. Furthermore, Czechia's strong economy and high disposable income levels, as well as the increasing number of young professionals, fuel the demand for casual dating experiences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.