Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Morocco

Morocco

Revenue in the Sweeteners market amounts to €198.80m in 2024. The market is expected to grow annually by 6.37% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €5.20 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 95.85m kg by 2029. The Sweeteners market is expected to show a volume growth of 7.2% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 2.0kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Sweeteners Market in Morocco has been experiencing moderate growth, driven by factors such as increasing health consciousness among consumers and the convenience of online purchasing. However, the market's growth rate is hindered by the high use of traditional sweeteners like honey and sugar, as well as the growing popularity of artificial sweeteners. These factors may impact the overall market's growth rate, which is expected to remain minimal in the coming years.

Customer preferences: As health-consciousness grows in Morocco, consumers are demanding healthier and natural sweetener options. This has led to a rise in demand for plant-based sweeteners such as stevia and honey. Additionally, with a growing Muslim population, there is a preference for halal-certified sweeteners. This trend is also driven by a shift towards more natural and sustainable food choices in line with the country’s cultural values.

Trends in the market: In Morocco, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards natural and healthier sweetening options. This trend is driven by consumer awareness and demand for healthier food choices. As a result, there is a growing market for natural sweeteners such as stevia and honey. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers who may need to reformulate their products and retailers who may need to adjust their product offerings. Additionally, there is a rising demand for organic sweeteners, presenting opportunities for local producers and suppliers to cater to this niche market.

Local special circumstances: In Morocco, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's unique geographical and cultural factors. The use of local ingredients, such as honey and dates, in sweeteners is a reflection of the traditional cuisine. Additionally, the government's regulations on import and export of certain sweeteners have a significant impact on market dynamics. The market is also influenced by the growing health consciousness among consumers, leading to a demand for natural and organic sweeteners.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is also affected by macroeconomic factors in Morocco. The country's economic health, fiscal policies, and global economic trends play a significant role in the performance of the market. With a growing economy and stable fiscal policies, Morocco has a favorable environment for the growth of the Sweeteners Market. Additionally, the increasing demand for healthy and natural sweeteners due to rising health concerns and a growing population are driving the growth of the market in Morocco. Furthermore, government initiatives to promote the food industry and increase investments in the sector are also expected to boost market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.