Pet Food - Morocco

Morocco

Revenue in the Pet Food market amounts to €352.40m in 2024. The market is expected to grow annually by 8.83% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€54,820m in 2024).
In relation to total population figures, per person revenues of €9.22 are generated in 2024.
In the Pet Food market, volume is expected to amount to 352.50m kg by 2029. The Pet Food market is expected to show a volume growth of 8.0% in 2025.
The average volume per person in the Pet Food market is expected to amount to 6.6kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pet Food Market in Morocco is facing subdued growth due to factors such as low consumer spending on pet products and the limited availability of premium pet food options. Despite these challenges, the market is expected to experience gradual growth due to increasing pet ownership and a growing interest in pet health and wellness.

Customer preferences: As the pet ownership culture grows in Morocco, there is a noticeable trend towards premium and organic pet food products. This is driven by a growing awareness of pet nutrition and health, as well as a desire to provide the best care for beloved animal companions. Additionally, there is a rise in online purchasing of pet food and supplies, as consumers seek convenience and a wider variety of options. This shift towards premium and online pet products is also reflective of the overall shift towards digital consumption in the country.

Trends in the market: In Morocco, the Pet Food Market is experiencing a shift towards more natural and organic products, in line with global trends. This is driven by increasing consumer awareness of the benefits of natural ingredients and the impact of pet food on their pets' health. As a result, there has been a rise in demand for premium and specialized pet food products. This trend is expected to continue, with companies investing in research and development to meet evolving consumer preferences. This shift towards natural and organic products also presents opportunities for industry stakeholders to tap into the growing market for pet health supplements and functional foods.

Local special circumstances: In Morocco, the Pet Food Market is influenced by the country's unique geographical landscape, which includes vast expanses of desert and mountainous regions. This poses challenges for pet food manufacturers in terms of distribution and storage. Additionally, the cultural importance of pets in Moroccan society has led to a demand for high-quality and natural pet food products. Furthermore, the government has implemented strict regulations on pet food ingredients, requiring them to be safe and approved for human consumption. These factors contribute to the dynamic and evolving nature of the Pet Food Market in Morocco, setting it apart from other markets within The Food market industry.

Underlying macroeconomic factors: The Pet Food Market in Morocco is heavily influenced by macroeconomic factors such as consumer purchasing power, economic stability, and government regulations. With a growing middle class and stable economic growth, Morocco has seen an increase in demand for premium pet food products. Additionally, favorable government policies promoting pet ownership and increasing awareness about the benefits of high-quality pet food are further driving market growth. However, fluctuations in global commodity prices and currency exchange rates can also impact the cost of importing raw materials, potentially affecting the overall market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.