Sauces & Spices - Morocco

  • Morocco
  • Revenue in the Sauces & Condiments market amounts to €649.90m in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€42bn in 2024).
  • In relation to total population figures, per person revenues of €17.01 are generated in 2024.
  • In the Sauces & Condiments market, volume is expected to amount to 202.10m kg by 2029. The Sauces & Condiments market is expected to show a volume growth of 3.8% in 2025.
  • The average volume per person in the Sauces & Condiments market is expected to amount to 4.5kg in 2024.

Key regions: Japan, South Korea, China, Spain, United Kingdom

 
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Analyst Opinion

The Sauces & Spices market in Morocco has been experiencing minimal growth, driven by factors such as increasing demand for convenience and changing consumer preferences for healthier options. The sub-markets of Tomato Ketchup, Other Sauces, and Spices & Culinary Herbs are also contributing to this growth, with the rising trend of incorporating global flavors in traditional Moroccan cuisine. However, the market is facing challenges such as competition from homemade and traditional sauces and spices, as well as the impact of fluctuations in raw material prices on pricing and profit margins.

Customer preferences:
Consumers in Morocco are increasingly seeking healthier and more convenient options when it comes to their food choices, leading to a growing demand for sauces and spices made with natural and organic ingredients. This trend is driven by a shift towards more health-conscious lifestyles and a desire for clean label products. Additionally, there is a growing interest in international cuisines and flavors, as well as a preference for locally sourced and traditional ingredients. These factors are contributing to the growth of the sauces and spices market in Morocco, as consumers look for ways to incorporate variety and healthier options into their diets.

Trends in the market:
In Morocco, the Sauces & Spices Market within The Food market is experiencing a surge in demand for healthier and more natural options. Consumers are increasingly seeking out products made with locally sourced ingredients and free from artificial additives. This trend is expected to continue, driven by a growing awareness of the health benefits of using traditional herbs and spices. Industry stakeholders are responding by incorporating these trends into their product offerings, and developing new, innovative products to meet the evolving consumer preferences. This shift towards healthier and more natural options has the potential to drive growth and competitiveness in the market, while also promoting sustainable and ethical practices within the industry.

Local special circumstances:
In Morocco, the Sauces & Spices market is heavily influenced by the country's rich cultural heritage and diverse culinary traditions. The use of local spices and traditional cooking techniques sets it apart from other markets, creating a unique flavor profile that appeals to both locals and tourists. Additionally, the government's support for small-scale agriculture and the promotion of organic farming has led to a growing demand for locally sourced and sustainable ingredients in the market. These factors contribute to the dynamic and ever-evolving nature of the Sauces & Spices market in Morocco.

Underlying macroeconomic factors:
The Sauces & Spices Market within The Food market in Morocco is impacted by various macroeconomic factors such as economic stability, government policies, and global trade agreements. The country's favorable trade agreements with the European Union and the United States have positively influenced the market, allowing for easier access to international markets. Additionally, the growing demand for healthy and organic food products, coupled with increasing disposable income, is driving the growth of the Sauces & Spices Market in Morocco. However, challenges such as fluctuating commodity prices and political instability can hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

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  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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