Market Insights Consumer Food Oils & Fats

Other Oils & Fats - Morocco

Morocco

Revenue in the Other Oils & Fats market amounts to €137.10m in 2024. The market is expected to grow annually by 10.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€1,452m in 2024).
In relation to total population figures, per person revenues of €3.59 are generated in 2024.
In the Other Oils & Fats market, volume is expected to amount to 29.77m kg by 2029. The Other Oils & Fats market is expected to show a volume growth of 8.0% in 2025.
The average volume per person in the Other Oils & Fats market is expected to amount to 0.5kg in 2024.

Key regions: United States, Russia, Canada, China, United Kingdom

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Analyst Opinion

The Other Oils & Fats Market within The Food market in Morocco is experiencing subdued growth due to factors like fluctuating raw material prices, changing consumer preferences towards healthier options, and strong competition from established brands.

Customer preferences: Consumers in Morocco are increasingly embracing healthier cooking options, leading to a growing preference for oils that are perceived as beneficial, such as olive and avocado oils. This shift is influenced by an expanding middle class with heightened health awareness and a desire for natural, organic products. Additionally, younger generations are gravitating towards innovative, flavorful oils that align with global culinary trends, reflecting a blend of traditional Moroccan cuisine with contemporary dietary habits. These changes underscore a significant transformation in the oils and fats landscape.

Trends in the market: In Morocco, the Other Oils & Fats market is experiencing a notable shift as consumers increasingly seek healthier cooking alternatives, favoring oils such as olive and avocado for their perceived health benefits. This trend is driven by a burgeoning middle class that prioritizes health and wellness, alongside a demand for organic and natural products. Younger consumers are also exploring diverse, flavorful oils that reflect global culinary influences, merging traditional Moroccan flavors with modern dietary preferences. These evolving consumer behaviors present significant opportunities for industry stakeholders, prompting the need for innovative product offerings and marketing strategies to cater to this health-conscious demographic.

Local special circumstances: In Morocco, the Other Oils & Fats market is shaped by the country's rich agricultural heritage and favorable climate for olive cultivation, which influences consumer preferences towards local oils. The cultural significance of olive oil in Moroccan cuisine enhances its appeal. Additionally, government initiatives promoting organic farming practices are fostering a shift towards natural and sustainable products. The growing interest in health-conscious cooking among younger populations, combined with the traditional emphasis on flavor, creates a unique market dynamic that encourages innovation in product offerings.

Underlying macroeconomic factors: The Other Oils & Fats market in Morocco is significantly influenced by macroeconomic factors such as agricultural productivity, consumer spending patterns, and trade policies. The country's economic growth, driven by tourism and agriculture, supports a rising middle class that seeks higher-quality food products, including premium oils. Additionally, favorable fiscal policies promoting local production and export incentives bolster the market. Global trends towards health and sustainability further enhance demand for natural oils, while fluctuations in international oil prices impact local pricing dynamics. These factors collectively shape the market landscape, prompting innovation and diversification in product offerings.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.