Market Insights Consumer Food Dairy Products & Eggs

Milk Substitutes - Morocco

Morocco

Revenue in the Milk Substitutes market amounts to €5.14m in 2024. The market is expected to grow annually by 19.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,117m in 2024).
In relation to total population figures, per person revenues of €0.13 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 3.26m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 24.6% in 2025.
The average volume per person in the Milk Substitutes market is expected to amount to 0.0kg in 2024.

Key regions: India, Canada, China, United States, Russia

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Analyst Opinion

The Milk Substitutes Market in Morocco is experiencing considerable growth, driven by factors such as increasing health consciousness and the convenience of online services. This growth is a result of changing consumer preferences and the growing demand for healthier alternatives in the Dairy Products & Eggs Market within The Food market.

Customer preferences: As more consumers in Morocco become health-conscious and environmentally aware, there has been a noticeable increase in the demand for plant-based milk substitutes. This can be attributed to a growing interest in vegan and vegetarian diets, as well as concerns about animal welfare and sustainability. Additionally, the popularity of milk alternatives has also been driven by the rise of lactose intolerance and dairy allergies among the population.

Trends in the market: In Morocco, the Milk Substitutes Market within the Dairy Products & Eggs Market is experiencing a shift towards plant-based alternatives, driven by growing consumer demand for healthier and more sustainable options. This trend is expected to continue as consumers become more health-conscious and environmentally aware. Additionally, the rise of lactose intolerance and dairy allergies is fueling the demand for milk substitutes. This presents opportunities for industry stakeholders to innovate and diversify their product offerings to cater to this growing demand.

Local special circumstances: In Morocco, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is influenced by the country's traditional diet, which is predominantly plant-based. This, coupled with the growing health consciousness among consumers, has led to a rise in demand for plant-based milk alternatives. Moreover, the government's support for promoting local agriculture has boosted the production and consumption of Moroccan-made dairy substitutes. Additionally, cultural and religious factors also play a significant role in shaping the market, with a large Muslim population opting for halal-certified milk substitutes.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in Morocco is influenced by a range of macroeconomic factors. These include global economic trends, such as the growing demand for plant-based products and the increasing focus on sustainability. Additionally, the national economic health of Morocco, with its stable GDP growth and rising disposable income, is creating a favorable market environment. Fiscal policies, such as government support for the food industry and incentives for foreign investment, are also contributing to market growth. Other financial indicators, such as the high rate of urbanization and the expanding middle class, are further driving the demand for milk substitutes in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.