Processed Meat - Morocco

Morocco

Revenue in the Processed Meat market amounts to €1.42bn in 2024. The market is expected to grow annually by 3.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€39bn in 2024).
In relation to total population figures, per person revenues of €37.16 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 273.20m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 6.8kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Meat Market in Morocco has seen a negligible growth rate in the Processed Meat Market. Factors such as changing consumer preferences towards healthier options and increasing concerns about the use of preservatives and additives in processed meats have impacted the market's growth. Additionally, the rising popularity of plant-based alternatives and strict regulations on food safety and labeling have also played a role in the market's slow growth.

Customer preferences: Consumers in Morocco are becoming more health-conscious and are seeking out healthier options in the processed meat market. This trend is driven by the growing awareness of the negative impact of processed meat on health and the environment. As a result, there has been an increase in demand for plant-based and organic alternatives. Additionally, the younger generation is more inclined towards convenience and is driving the growth of online grocery shopping and delivery services for processed meat products. This shift towards healthier and convenient options is also influenced by the increasing urbanization and busier lifestyles of consumers in Morocco.

Trends in the market: In Morocco, the Processed Meat Market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is being driven by the increasing availability of plant-based alternatives and the rise of clean-label products. Additionally, there is a growing demand for convenience and ready-to-eat options, leading to the development of new and innovative packaging solutions. These trends are significant as they cater to changing consumer preferences and offer opportunities for industry stakeholders to tap into new markets and diversify their product offerings. However, there may be potential implications for traditional meat producers as they face competition from alternative options.

Local special circumstances: In Morocco, the Processed Meat market within the Meat Market of The Food market is heavily influenced by the country's geographical location and cultural preferences. Being a primarily Muslim country, there is a high demand for Halal processed meat products. Additionally, the government has strict regulations on meat processing and labeling, which can affect market dynamics. These unique factors make the Moroccan market for processed meat different from other markets, creating opportunities for companies to cater to the specific needs and preferences of the local population.

Underlying macroeconomic factors: The performance of the Processed Meat Market within The Food market in Morocco is heavily influenced by macroeconomic factors such as government policies, consumer spending patterns, and international trade agreements. The country’s economic health and stability, as well as global economic trends, can impact the demand for processed meat products. Fiscal policies, such as taxes and subsidies on meat imports and exports, can also affect the market performance. Furthermore, changing consumer preferences and dietary habits, as well as the increasing awareness of health and wellness, can impact the demand for processed meat products in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.