Market Insights Consumer Food Oils & Fats

Butter - Morocco

Morocco

Revenue in the Butter market amounts to €121.30m in 2024. The market is expected to grow annually by 5.44% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €3.17 are generated in 2024.
In the Butter market, volume is expected to amount to 14.78m kg by 2029. The Butter market is expected to show a volume growth of 4.0% in 2025.
The average volume per person in the Butter market is expected to amount to 0.33kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Comparación de regiones

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Analyst Opinion

The Butter Market within the Oils & Fats sector in Morocco is witnessing minimal growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, price fluctuations, and limited availability of local production. These elements hinder more substantial market expansion.

Customer preferences: In Morocco, there is a notable shift in consumer preferences towards plant-based and healthier fat alternatives, as individuals become more health-conscious and seek to reduce saturated fat intake. This trend is particularly evident among younger demographics, who are influenced by global dietary trends and social media. Additionally, the rise of traditional Moroccan cuisine that emphasizes olive oil and other plant-based fats reflects cultural nuances favoring healthier cooking practices. As lifestyles become more modernized, consumers are increasingly prioritizing convenience and sustainability in their food choices.

Trends in the market: In Morocco, the Butter Market within the Oils & Fats sector is experiencing a pivot towards healthier and plant-based alternatives, driven by an increasing awareness of health and wellness among consumers. The demand for traditional butter is declining as younger generations gravitate towards margarine and spreads made from olive oil and other plant sources, influenced by global health trends. This shift signifies a broader cultural transition towards sustainable and convenient food options. Industry stakeholders must adapt to these changing preferences by innovating product lines, enhancing sustainability practices, and marketing health benefits to remain competitive.

Local special circumstances: In Morocco, the Butter Market within the Oils & Fats sector is uniquely shaped by its rich culinary traditions and dietary habits. The country's emphasis on olive oil, a staple in Moroccan cuisine, fosters a strong preference for plant-based spreads, which are often viewed as healthier alternatives to traditional butter. Additionally, cultural practices surrounding meal preparation and sharing promote the use of locally sourced ingredients, enhancing the appeal of natural and organic options. Regulatory support for sustainable agriculture further encourages innovation in the sector, creating a vibrant market for healthier fats and oils that resonate with consumer values.

Underlying macroeconomic factors: The Butter Market within Morocco's Oils & Fats sector is significantly influenced by macroeconomic factors including national economic growth, consumer spending patterns, and agricultural policies. As Morocco's economy shows signs of recovery post-pandemic, increased disposable incomes are driving demand for premium butter and organic alternatives. Global trends towards health-conscious eating further propel this shift. Additionally, government initiatives supporting local farmers and sustainable practices enhance supply chain stability, fostering innovation in product offerings. Fluctuations in global commodity prices, particularly for dairy and vegetable oils, also impact market pricing and availability, shaping consumer choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.