Non-Alcoholic Drinks - Morocco

The Non-Alcoholic Drinks market in Morocco is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Morocco are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the negative health effects of consuming sugary and artificially flavored drinks. As a result, there is a rising demand for non-alcoholic drinks such as herbal teas, fruit-infused waters, and natural juices. Trends in the Non-Alcoholic Drinks market in Morocco are also influenced by global and regional market developments. One major trend is the rising popularity of functional beverages that offer additional health benefits beyond hydration. Functional beverages, such as energy drinks and sports drinks, are gaining traction among Moroccan consumers who are looking for drinks that can boost their energy levels or enhance their athletic performance. Additionally, there is a growing interest in plant-based beverages, such as almond milk and coconut water, as more people adopt vegetarian or vegan lifestyles. Local special circumstances in Morocco contribute to the development of the Non-Alcoholic Drinks market. Morocco is known for its rich agricultural resources, including a wide variety of fruits and herbs. This abundance of natural ingredients allows for the production of high-quality and flavorful non-alcoholic beverages. Moroccan consumers appreciate the use of local ingredients and traditional recipes in their drinks, which adds to the appeal of non-alcoholic beverages in the market. Underlying macroeconomic factors also play a role in the growth of the Non-Alcoholic Drinks market in Morocco. The country's economy has been steadily growing, leading to an increase in disposable income among consumers. As a result, people are more willing to spend on premium and healthier beverage options. Additionally, the tourism industry in Morocco is thriving, attracting a large number of international visitors. These tourists often seek out local and authentic experiences, including trying traditional Moroccan beverages, which further drives the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Morocco is developing and expanding due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the popularity of functional and plant-based drinks, the use of local ingredients, and the growth of the country's economy and tourism industry all contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.