Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Singapore

Singapore

Revenue in the Breakfast Cereals market amounts to €79.85m in 2024. The market is expected to grow annually by 6.27% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €13.19 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 15.78m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.7% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.1kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

In Singapore, the Breakfast Cereals market within the Bread & Cereal Products market of The Food market is experiencing minimal growth. This is due to factors such as the availability of traditional breakfast options and a lack of health awareness among consumers. Online services have not gained traction in this market.

Customer preferences: Consumers in Singapore are showing a growing preference for healthy and convenient breakfast options, leading to a rise in demand for breakfast cereal products. This trend is driven by the busy lifestyles of urban dwellers, who are looking for quick and nutritious breakfast options. Additionally, there is a growing interest in plant-based and natural ingredients, as well as gluten-free options, reflecting a shift towards healthier and more conscious eating habits in the country.

Trends in the market: In Singapore, the Breakfast Cereals market is seeing a rise in demand for healthier and organic options, driven by increasing health consciousness among consumers. This trend is expected to continue, with a focus on incorporating superfoods and functional ingredients in breakfast cereals. Additionally, there is a growing demand for convenience and on-the-go breakfast options, leading to the introduction of single-serve and portable packaging. These trends highlight the importance for industry stakeholders to adapt to changing consumer preferences and innovate to stay competitive in the market.

Local special circumstances: In Singapore, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse population and strong emphasis on health and wellness. With a high prevalence of chronic diseases, there is a growing demand for healthier breakfast options, leading to the rise of functional and organic cereals. Additionally, Singapore's strict food regulations and international trade partnerships play a significant role in shaping the market, ensuring quality and safety for consumers.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Singapore is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. With a stable and growing economy, Singaporeans have higher purchasing power and are more likely to spend on convenient, ready-to-eat breakfast options like cereals. Moreover, the government's focus on promoting a healthy lifestyle and increasing awareness about the importance of a balanced diet has also contributed to the growth of the breakfast cereals market in Singapore. Additionally, the country's strategic location and strong trade relations with other countries have led to the availability of a wide range of breakfast cereal options from different regions, further driving the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.