Sweeteners - Singapore

  • Singapore
  • Revenue in the Sweeteners market amounts to €56.21m in 2024. The market is expected to grow annually by 3.52% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€116,000m in 2024).
  • In relation to total population figures, per person revenues of €9.29 are generated in 2024.
  • In the Sweeteners market, volume is expected to amount to 25.93m kg by 2029. The Sweeteners market is expected to show a volume growth of 1.7% in 2025.
  • The average volume per person in the Sweeteners market is expected to amount to 4.0kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

 
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Analyst Opinion

The Sweeteners Market in Singapore has been growing at a slow pace, influenced by factors such as health consciousness among consumers, shifting preferences towards natural sweeteners like honey, and the increasing availability of artificial sweeteners. This has resulted in a negligible growth rate for the Spreads & Sweeteners Market within the larger Food Market.

Customer preferences:
As health consciousness continues to rise, consumers in Singapore are increasingly turning to alternative sweeteners such as stevia and monk fruit to satisfy their sweet cravings without compromising on their dietary goals. This trend is also fueled by the growing popularity of low-calorie diets and the rise of diabetes and obesity rates in the country. Additionally, with the increasing focus on natural and clean label products, consumers are becoming more aware of the potential health risks associated with artificial sweeteners, leading to a shift towards natural alternatives.

Trends in the market:
In Singapore, the Spreads & Sweeteners Market within The Food market is experiencing a growing demand for natural and healthy sweeteners, such as stevia and coconut sugar. This trend is driven by increasing health consciousness among consumers and the government's efforts to reduce sugar consumption. As a result, manufacturers are launching new products in this segment, and food and beverage companies are reformulating their products to include these sweeteners. This trend is expected to continue in the coming years, with potential implications for industry stakeholders, such as a shift towards natural and healthier ingredients and increased competition in the market.

Local special circumstances:
In Singapore, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strict regulations on food and beverage products. The government closely monitors and regulates the use of artificial sweeteners and additives in food products, leading to a high demand for natural and healthier alternatives. Additionally, the country's multicultural population has also shaped the market, with a preference for traditional Asian spreads and sweeteners over Western brands. This has created a unique market dynamic that caters to diverse taste preferences and demands for healthier options.

Underlying macroeconomic factors:
The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in Singapore is impacted by various macroeconomic factors. The country's strong economic health, stable fiscal policies, and favorable investment climate have contributed to the growth of the market. Additionally, the increasing health consciousness among consumers and the growing demand for healthy and natural sweeteners have also positively influenced the market. Moreover, Singapore's strategic location and well-developed transportation and logistics infrastructure have made it a hub for international trade, further boosting the growth of the Sweeteners Market. These factors, along with the increasing global demand for sugar substitutes and the rising prevalence of chronic diseases, are expected to continue driving the growth of the Sweeteners Market in Singapore.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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