Market Insights Consumer Food Bread & Cereal Products

Rice - Singapore

Singapore

Revenue in the Rice market amounts to €0.33bn in 2024. The market is expected to grow annually by 6.40% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €53.69 are generated in 2024.
In the Rice market, volume is expected to amount to 188.50m kg by 2029. The Rice market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Rice market is expected to amount to 24.5kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Rice Market in Singapore is experiencing minimal growth due to factors such as relatively low consumer awareness and traditional consumption habits. However, the convenience of online purchasing and increasing health consciousness may drive future growth in the Bread & Cereal Products Market within The Food market in Singapore.

Customer preferences: The increasing awareness of health and wellness is driving the demand for healthier and more nutritious options in the Rice Market of the Bread & Cereal Products Market. This trend is particularly evident in Singapore, where there is a growing preference for organic and whole grain rice products. Additionally, with the rise of busy and health-conscious lifestyles, there is a growing demand for convenient and ready-to-eat rice options such as microwaveable rice packs and pre-cooked rice products. These shifts in consumer preferences are also influenced by the growing emphasis on sustainability and ethical sourcing, leading to the popularity of locally-grown and fair trade rice options.

Trends in the market: In Singapore, the Rice Market within the Bread & Cereal Products Market is seeing a rise in demand for healthier and more sustainable options. Consumers are increasingly opting for whole grain and organic rice products, driven by a growing awareness of the health benefits and environmental impact of their food choices. This trend is expected to continue, with industry stakeholders investing in product innovation and marketing strategies to cater to this demand. Additionally, with the rise of e-commerce and online grocery shopping, there is also a growing trend of consumers purchasing rice products online, providing opportunities for industry players to expand their digital presence and reach a wider customer base.

Local special circumstances: In Singapore, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical constraints. With limited land available for agriculture, the government has implemented strict regulations on rice import and production. This has resulted in a high demand for imported rice, particularly from neighboring countries. Additionally, Singapore's diverse cultural makeup has led to a demand for a variety of rice types, such as Basmati rice from India and Jasmine rice from Thailand. These unique factors have created a competitive and dynamic market for rice in Singapore.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. In Singapore, a highly developed and open economy, the rice market is influenced by the overall economic well-being of the country. The government's fiscal policies, such as trade agreements and subsidies, play a significant role in shaping the market. Additionally, global economic trends, such as shifts in demand and supply, can impact the availability and prices of rice, affecting the overall performance of the market. Furthermore, as a staple food in many countries, the rice market can also be affected by factors such as population growth and changing consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.