Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Mexico

Mexico

Revenue in the Breakfast Cereals market amounts to €1.85bn in 2024. The market is expected to grow annually by 5.69% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €14.33 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 0.47bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.3kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Breakfast Cereals Market in Mexico is seeing minimal growth due to factors such as fluctuating consumer preferences, increasing competition, and economic challenges. Despite this, convenience and health consciousness are driving the demand for online and healthier cereal options.

Customer preferences: With a growing focus on health and wellness, consumers in Mexico are increasingly gravitating towards healthier breakfast options such as whole grain cereals and muesli. This shift is driven by a desire for convenient and nutritious breakfast choices, as well as a growing awareness of the importance of a balanced diet. Additionally, as busy lifestyles become more prevalent, on-the-go breakfast options such as cereal bars and single-serve portions are gaining popularity among time-strapped individuals.

Trends in the market: In Mexico, the Breakfast Cereals market is seeing a shift towards healthier options, with consumers becoming more health-conscious and seeking out products with natural ingredients and lower sugar content. This trend is expected to continue, with manufacturers introducing new products and reformulating existing ones to meet this demand. Additionally, there is a growing preference for convenience, leading to an increase in single-serve and on-the-go breakfast cereal options. This trend presents opportunities for industry stakeholders, but also poses challenges as they navigate changing consumer preferences and adapt their strategies to meet them.

Local special circumstances: In Mexico, the Breakfast Cereals market is heavily influenced by the country's strong cultural ties to maize and corn-based products. Cornflakes and other cereal options are often flavored with traditional Mexican ingredients like cinnamon and chocolate, catering to local tastes. Additionally, the government's efforts to promote healthy eating habits have led to the introduction of fortified cereal options in the market. The country's large and growing population, coupled with its increasing urbanization, also presents a significant market opportunity for international cereal brands looking to expand their presence in Mexico.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Mexico is impacted by various macroeconomic factors. One such factor is the country's economic health, which is closely tied to global economic trends and fiscal policies. A strong and stable economy can lead to higher consumer spending and increased demand for breakfast cereals. Additionally, government policies and regulations related to the food industry also play a crucial role in shaping the market. Other financial indicators, such as inflation rates and currency exchange rates, can also affect the performance of the market. Furthermore, factors such as changing consumer preferences, rising health consciousness, and increasing urbanization are also influencing the growth of the breakfast cereals market in Mexico.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.