Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Mexico

Mexico

Revenue in the Tomato Ketchup market amounts to €0.73bn in 2024. The market is expected to grow annually by 5.85% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €5.62 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 0.38bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.7% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.6kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

In the Mexican Food Market, the Tomato Ketchup Market is experiencing minimal growth due to factors such as high competition, changing consumer preferences, and fluctuating prices of raw materials. However, the increasing demand for convenience and the rising health consciousness among consumers are expected to drive the growth of this market in the coming years.

Customer preferences: Changing consumer preferences in Mexico have led to a rise in demand for healthier and more natural options in the Tomato Ketchup Market. Consumers are increasingly looking for ketchup products made with organic and non-GMO ingredients, as well as options that are lower in sugar and sodium. This trend is driven by the growing awareness of the health benefits of clean eating and the desire to avoid processed and artificial ingredients. Additionally, there is a growing demand for locally sourced and sustainable ketchup options, reflecting a shift towards supporting local producers and reducing carbon footprint.

Trends in the market: In Mexico, the Tomato Ketchup market is seeing a surge in demand for organic and all-natural options, driven by consumer awareness and health consciousness. There is also a trend towards using social media and influencer marketing to promote ketchup products, particularly among younger demographics. These trends are significant as they reflect the changing preferences and purchasing behaviors of consumers, and could potentially lead to a shift in the market towards healthier and more sustainable options. Furthermore, industry stakeholders should consider investing in digital marketing strategies to reach a wider audience and capitalize on the growing use of social media in the country.

Local special circumstances: In Mexico, the Tomato Ketchup market is heavily influenced by the country's rich culinary traditions and preferences. Mexican cuisine often incorporates bold and spicy flavors, leading to a high demand for ketchup with added spices and heat. Additionally, the country's close proximity to the United States has also led to a strong influence from American food culture, resulting in a preference for ketchup in various dishes. Regulatory factors, such as strict labeling laws and import regulations, also play a role in shaping the market. Furthermore, with an increasing focus on health and wellness, there has been a rise in demand for organic and natural ketchup options in Mexico.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Mexico is influenced by macroeconomic factors such as consumer spending, population growth, and government policies. As the country's economy continues to improve, consumers have more disposable income to spend on food products, driving the demand for tomato ketchup. Additionally, the growing population in Mexico presents a significant market opportunity for tomato ketchup manufacturers. Government policies promoting food safety and quality also play a role in shaping the market, as consumers are increasingly conscious about the ingredients and production processes of their food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.