Non-Alcoholic Drinks - Mexico

  • Mexico
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to €30.63bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €5.44bn in 2024.
  • Revenue, combined amounts to €36.07bn in 2024.
  • The revenue, at home is expected to grow annually by 4.09% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (€185bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €236.80 are generated in 2024.
  • In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 51.3bn L by 2024.
  • Volume, out-of-home is expected to amount to 2,400.0m L in 2024.
  • Volume, combined is expected to amount to 53.7bn L in 2024.
  • The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.3% in 2025.
  • The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 396.30L in 2024.

Key regions: Worldwide, United States, India, Vietnam, Australia

Comparación de regiones

Analyst Opinion

The Non-Alcoholic Drinks market in Mexico has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing health consciousness among the population.

Customer preferences:
Mexican consumers are increasingly seeking healthier beverage options, which has led to a shift towards non-alcoholic drinks. This trend can be attributed to a growing awareness of the negative health effects of sugary beverages and a desire to lead a healthier lifestyle. As a result, there has been a rise in demand for drinks that are low in sugar, natural, and free from artificial additives. Consumers are also looking for functional beverages that offer additional health benefits, such as enhanced hydration or improved digestion.

Trends in the market:
One of the key trends in the Non-Alcoholic Drinks market in Mexico is the growing popularity of natural and organic beverages. Consumers are becoming more conscious of the ingredients in their drinks and are opting for products that are made with natural and organic ingredients. This trend is particularly evident in the juice and smoothie segment, where there has been a surge in demand for cold-pressed juices and smoothies made from fresh fruits and vegetables. Another trend in the market is the rise of functional beverages. Mexican consumers are increasingly looking for drinks that offer more than just hydration. Functional beverages, such as energy drinks, sports drinks, and health shots, are gaining popularity as consumers seek products that can provide specific health benefits or cater to their active lifestyles.

Local special circumstances:
Mexico has a rich culinary culture, and this extends to its beverage preferences as well. Traditional Mexican beverages, such as aguas frescas and horchata, continue to be popular among consumers. These beverages are often made with local ingredients and have unique flavors that appeal to the local palate. As a result, there is a strong demand for traditional Mexican beverages in the market.

Underlying macroeconomic factors:
The Non-Alcoholic Drinks market in Mexico is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Additionally, the growing tourism industry in Mexico has also contributed to the growth of the Non-Alcoholic Drinks market. As more tourists visit the country, there is a higher demand for beverages that cater to their preferences and dietary needs. This has led to an expansion of the market, with new players entering to meet the growing demand. In conclusion, the Non-Alcoholic Drinks market in Mexico is experiencing growth due to changing consumer preferences towards healthier options, the popularity of natural and organic beverages, the rise of functional beverages, the demand for traditional Mexican beverages, and underlying macroeconomic factors such as economic growth and the tourism industry.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Key Players
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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