Juices - Mexico

  • Mexico
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Juices market amounts to €704.1m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €124.4m in 2024.
  • Revenue, combined amounts to €828.6m in 2024.
  • The revenue, at home is expected to grow annually by 4.14% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in the United States (€12,200m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €5.44 are generated in 2024.
  • In the Juices market, volume, at home is expected to amount to 394.7m L by 2024.
  • Volume, out-of-home is expected to amount to 23.5m L in 2024.
  • Volume, combined is expected to amount to 418.2m L in 2024.
  • The Juices market is expected to show a volume growth, at home of 1.1% in 2025.
  • The average volume per person, at home in the Juices market is expected to amount to 3.05L in 2024.

Key regions: Philippines, Europe, United States, Vietnam, Nigeria

Comparación de regiones

Analyst Opinion

The Juices market in Mexico has been experiencing steady growth in recent years, driven by changing consumer preferences and a growing health-conscious population.

Customer preferences:
Mexican consumers have been increasingly seeking healthier beverage options, which has led to a shift in their preferences towards juices. The demand for natural and organic juices has been on the rise, as consumers are becoming more aware of the potential health benefits associated with these products. Additionally, there is a growing interest in functional juices that offer specific health benefits, such as immune-boosting or detoxifying properties.

Trends in the market:
One of the key trends in the Juices market in Mexico is the rise of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, which is believed to retain more nutrients compared to traditional juice extraction methods. This trend has gained popularity among health-conscious consumers who are willing to pay a premium for these high-quality juices. Another trend in the market is the increasing availability of juice bars and juice delivery services. These establishments offer a wide range of freshly made juices, allowing consumers to customize their drinks according to their preferences. The convenience of having fresh juices delivered to their doorstep has also contributed to the growth of the market.

Local special circumstances:
Mexico is known for its rich agricultural resources, which has enabled the production of a wide variety of fruits and vegetables. This abundance of raw materials has made it easier for juice manufacturers to source high-quality ingredients locally. Additionally, the country's favorable climate allows for year-round production of certain fruits, ensuring a consistent supply of fresh produce for the juice industry.

Underlying macroeconomic factors:
The growing Juices market in Mexico can also be attributed to favorable macroeconomic factors. The country has experienced a stable economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed them to spend more on premium and healthier beverage options, including juices. Furthermore, the government's efforts to promote healthy lifestyles and combat obesity have also contributed to the growth of the market. In conclusion, the Juices market in Mexico is witnessing growth due to changing consumer preferences towards healthier beverage options. The rise of cold-pressed juices and the availability of juice bars and delivery services are key trends in the market. Mexico's rich agricultural resources and favorable macroeconomic factors have also played a significant role in driving the growth of the market.


Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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