Ready-to-Drink (RTD) Coffee - Mexico

The Ready-to-Drink (RTD) Coffee market in Mexico has been experiencing significant growth in recent years.

Customer preferences: Mexican consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing popularity of RTD coffee. With the fast-paced lifestyle of modern consumers, the demand for ready-to-drink beverages has surged. Furthermore, the younger generation, who are more inclined towards trying new and innovative products, have played a key role in driving the growth of the RTD coffee market in Mexico.

Trends in the market: One of the major trends in the RTD coffee market in Mexico is the introduction of new flavors and variants. Manufacturers are constantly innovating to cater to the diverse taste preferences of consumers. From traditional flavors like mocha and vanilla to unique combinations like caramel macchiato and horchata, there is a wide range of options available to consumers. This trend is driven by the desire to offer a differentiated product and attract new customers. Another trend in the market is the increasing focus on health and wellness. As consumers become more health-conscious, they are seeking healthier alternatives to traditional coffee beverages. This has led to the introduction of RTD coffee products that are low in sugar, fat-free, and made with natural ingredients. Manufacturers are also incorporating functional ingredients like antioxidants and vitamins to enhance the health benefits of their products.

Local special circumstances: Mexico has a strong coffee culture, with a long history of coffee production and consumption. This cultural affinity towards coffee has contributed to the growth of the RTD coffee market in the country. Mexican consumers have a deep appreciation for the taste and aroma of coffee, and RTD coffee allows them to enjoy their favorite beverage in a convenient and portable format. Furthermore, the growing café culture in Mexico has also influenced the RTD coffee market. With the increasing number of coffee shops and cafes in the country, consumers are becoming more exposed to different coffee flavors and preparations. This has created a demand for RTD coffee products that can replicate the café experience at home or on-the-go.

Underlying macroeconomic factors: The growing middle class and rising disposable incomes in Mexico have played a significant role in the development of the RTD coffee market. As consumers have more purchasing power, they are willing to spend on premium and convenient products like RTD coffee. Additionally, the increasing urbanization and changing lifestyles have led to a shift in consumer preferences towards on-the-go products, further driving the growth of the market. Furthermore, the expanding retail sector in Mexico has made RTD coffee more accessible to consumers. Supermarkets, convenience stores, and online platforms have become important distribution channels for RTD coffee products. The wide availability of these products has contributed to their growing popularity among Mexican consumers. In conclusion, the Ready-to-Drink (RTD) Coffee market in Mexico is experiencing significant growth due to the preferences of convenience and on-the-go products, the introduction of new flavors and variants, the focus on health and wellness, the strong coffee culture and café culture in the country, the growing middle class and rising disposable incomes, and the expanding retail sector.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.