Ready-to-Drink (RTD) Coffee - Worldwide

  • Worldwide
  • In 2023, the Ready-to-Drink (RTD) Coffee market in Worldwide is projected to generate a revenue of €31.3bn.
  • This market is anticipated to grow at an annual rate of 6.33% (CAGR 2023-2027).
  • When compared globally, in Japan leads the pack with a revenue of €11,040m in 2023.
  • On a per-person basis, the revenue generated in the Ready-to-Drink (RTD) Coffee market is estimated to be €4.08 in 2023.
  • Looking ahead, the volume of the Ready-to-Drink (RTD) Coffee market is expected to reach 8.1bn L units by 2027.
  • Furthermore, this segment is predicted to exhibit a volume growth of 2.4% in 2024.
  • Lastly, the average volume per person in the Ready-to-Drink (RTD) Coffee market is projected to be 0.96L units in 2023.
  • Worldwide, the ready-to-drink coffee market is experiencing rapid growth, with countries like Japan leading the way in innovation and diverse product offerings.

Key regions: India, Philippines, Australia, Nigeria, Singapore

Comparación de regiones

Analyst Opinion

Ready-to-Drink (RTD) Coffee usually contains high amounts of caffeine, giving an energy boost on-the-go. In comparison to coffee products in dry form, RTD Coffee is instantly ready for consumption. With busy lifestyles and a full schedule, popularity of RTD Coffee has been growing in the past years. In the RTD Coffee segment, the product availability has also increased widely in recent years with its growing popularity. Also, new players have entered the market and partnerships have formed. A recent acquisition in the Ready-to-Drink (RTD) Coffee segment is the acquisition of Costa Coffee by The Coca-Cola Company in 2019, launching their RTD Coffee product in the same year. With notable players increasing their product portfolio and an increase in RTD products in retail stores, the market is expected to grow further in the upcoming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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