Home & Laundry Care - Worldwide

  • Worldwide
  • The revenue generated in the Home & Laundry Care market in the world is expected to reach €183.30bn in 2023.
  • It is projected to grow annually by 4.85% (CAGR 2023-2028).
  • Among the market segments, the largest one is the Laundry Care segment, with a market volume of €97.73bn in 2023.
  • In terms of global comparison, in the United States generates the highest revenue in the Home & Laundry Care market, amounting to €29,410.00m in 2023.
  • When considering the total population figures, per person revenues of €23.85 are generated in the Home & Laundry Care market in 2023.
  • Furthermore, online sales are expected to contribute 7.5% of the total revenue in the Home & Laundry Care market by 2023.
  • In the worldwide home & laundry care market, the United States continues to lead with its high demand for eco-friendly and sustainable cleaning products.

Key regions: Worldwide, United States, Philippines, Canada, India

Comparación de regiones

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.


The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.

Visión general

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
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