Soft Drinks - Worldwide

  • Worldwide
  • The Soft Drinks market in Worldwide is projected to generate a revenue of €802.5bn in 2023.
  • It is anticipated to experience an annual growth rate of 4.62% (CAGR 2023-2027).
  • When compared globally, in the United States leads in revenue generation, reaching €308bn in 2023.
  • On a per person basis, the revenue generated in 2023 is estimated to be €104.50.
  • By 2027, out-of-home consumption, such as in bars and restaurants, is expected to account for 44% of spending and 13% of volume consumption in the Soft Drinks market.
  • The volume of the Soft Drinks market is projected to reach 348.2bn L by 2027.
  • In 2024, the segment is expected to witness a volume growth of 2.0%.
  • The average volume per person in the Soft Drinks market is forecasted to be 42.91L in 2023.
  • In the worldwide soft drinks market, the United States continues to dominate with its vast range of innovative, flavored beverages.

Key regions: Vietnam, Australia, United Kingdom, Europe, Worldwide

Comparación de regiones

Analyst Opinion

Soft drinks are the biggest pillar on which the business of non-alcoholic drinks rests. The biggest players in the field – Coca Cola and PepsiCo – are, at their core, soft drink manufacturers. Business-wise, the segment is characterized by multinational brand players that mainly focus on product development and marketing and by regional bottlers that license their brands for distribution in selected areas. Strategically, the industry has witnessed both a trend towards streamlining operations as well as a hunt for novel products which could fill a niche.


Data coverage:

The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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