Ready-to-Drink (RTD) Tea - Worldwide

  • Worldwide
  • The Ready-to-Drink (RTD) Tea market in Worldwide is projected to generate a revenue of €99.8bn in 2023.
  • This market is anticipated to have an annual growth rate of 7.20% (CAGR 2023-2027).
  • When compared globally, in the United States leads in revenue generation with €34,870m in 2023.
  • In terms of per person figures, the revenue per individual is estimated to be €12.99 in 2023.
  • Looking specifically at the volume of the Ready-to-Drink (RTD) Tea market, it is expected to reach 35.7bn L by 2027.
  • The segment is projected to experience a volume growth of 3.8% in 2024.
  • On average, each person is expected to consume 4.03L units of Ready-to-Drink (RTD) Tea market in 2023.

Key regions: Philippines, United Kingdom, India, United States, Australia

Comparación de regiones

Analyst Opinion

Growing awareness regarding health and wellbeing have led the global RTD-Tea segment to grow in recent years, as consumers shift from carbonated, highly sugared Soft Drinks to healthier alternatives. Also, RTD Tea variants try to fill out niches in the market, there is an increasing amount of product variety regarding RTD Tea products without sugar, as well as carbonated variants of RTD Tea, where RTD Tea competes against traditional Soft Drinks like cola and lemonades.


Data coverage:

The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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