Ready-to-Drink (RTD) Tea - Philippines

The Ready-to-Drink (RTD) Tea market in Philippines has been experiencing significant growth in recent years.

Customer preferences: Filipinos have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for RTD tea. With rising health consciousness, consumers are actively seeking out beverages that are low in sugar and calories, and RTD tea fits the bill perfectly. Additionally, the convenience factor of RTD tea appeals to busy urban dwellers who are looking for on-the-go refreshment options.

Trends in the market: One of the key trends in the RTD tea market in Philippines is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique flavors to cater to the diverse taste preferences of consumers. From traditional flavors like green tea and jasmine tea to more exotic options like fruit-infused teas and herbal blends, the market offers a wide variety of choices to consumers. Another trend in the market is the growing popularity of premium and specialty RTD tea products. As consumers become more willing to spend on high-quality and premium beverages, manufacturers are responding by introducing premium RTD tea options that are made with premium tea leaves and natural ingredients. These products often come with a higher price tag but offer a superior taste experience.

Local special circumstances: The Philippines has a rich tea-drinking culture, with tea being a popular beverage choice for many Filipinos. This cultural affinity for tea has played a role in driving the growth of the RTD tea market in the country. Additionally, the tropical climate of the Philippines makes RTD tea a refreshing and hydrating choice for consumers, especially during hot and humid weather.

Underlying macroeconomic factors: The growing middle class in Philippines has been a key driver of the RTD tea market. As disposable incomes rise, consumers have more purchasing power to spend on premium and healthier beverages like RTD tea. Furthermore, the increasing urbanization and busy lifestyles of Filipinos have also contributed to the growth of the market, as RTD tea offers a convenient and ready-to-consume option for consumers on the go. In conclusion, the Ready-to-Drink (RTD) Tea market in Philippines is experiencing growth due to the preferences of health-conscious consumers, the introduction of innovative flavors, the popularity of premium and specialty products, the local tea-drinking culture, and the underlying macroeconomic factors such as the growing middle class and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.