Ready-to-Drink (RTD) Coffee & Tea - Worldwide

  • Worldwide
  • The Ready-to-Drink (RTD) Coffee & Tea market is projected to generate a revenue of €131.1bn worldwide in 2023.
  • It is anticipated to experience an annual growth rate of 7.01% from 2023 to 2027 (CAGR 2023-2027).
  • Out of all countries, in the United States leads the market in terms of revenue, with €45,370m expected in 2023.
  • When considering the population size, the per person revenue is estimated to be €17.07 in 2023.
  • By 2027, the volume in the Ready-to-Drink (RTD) Coffee & Tea market is estimated to reach 43.8bn L units.
  • In 2024, the segment is projected to witness a volume growth of 3.6%.
  • On an individual basis, the average volume per person in the Ready-to-Drink (RTD) Coffee & Tea market is expected to be 4.99L units in 2023.
  • Despite the popularity of traditional tea in China, the country is experiencing a growing trend towards ready-to-drink coffee among its urban youth.

Key regions: United States, Australia, Nigeria, Vietnam, Worldwide

Comparación de regiones

Analyst Opinion

Ready-to-Drink (RTD) Coffee and Tea beverages have performed very well in recent years as consumers in the West seek new and convenient refreshment options. The industry has been characterized by a tectonic shift from high-sugar carbonated soft drinks and juices to no- or low-calorie beverages like bottled water and some other beverages like Ready-to-Drink (RTD) Coffee & Tea. In the Asia-Pacific region, this category has traditionally been stronger than carbonated beverages and has been boosted by general economic development in these countries.


Data coverage:

The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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