The Ready-to-Drink (RTD) Coffee & Tea segment includes packaged coffee and tea beverages in liquid form, ready for consumption. This segment does not include coffee and tea products in dry form, such as Instant coffee and tea leaves. These are shown separately in the Hot Drinks section of the Consumer Market Outlook.
The Ready-to-Drink Coffee & Tea segment is divided into 2 subsegments:
The Ready-to-Drink (RTD) Coffee subsegment includes packaged coffee beverages in liquid form, ready for consumption.
The Ready-to-Drink (RTD) Tea subsegment includes packaged tea beverages in liquid form, ready for consumption.
Key players in the Ready-to-Drink (RTD) Coffee & Tea segment are Nestlé, Starbucks, PepsiCo, The Coca-Cola Company, and Unilever. The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years.
Coffee & Tea Drinks in PET bottles, glass bottles, cans, carton
Ready-to-Drink (RTD) Coffee and Tea beverages have performed very well in recent years as consumers in the West seek new and convenient refreshment options. The industry has been characterized by a tectonic shift from high-sugar carbonated soft drinks and juices to no- or low-calorie beverages like bottled water and some other beverages like Ready-to-Drink (RTD) Coffee & Tea. In the Asia-Pacific region, this category has traditionally been stronger than carbonated beverages and has been boosted by general economic development in these countries.
The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.