Ready-to-Drink (RTD) Coffee & Tea - Europe

The Ready-to-Drink (RTD) Coffee & Tea market in Europe is experiencing significant growth and development.

Customer preferences: Customers in Europe are increasingly seeking convenience and on-the-go options, which has contributed to the rise in popularity of RTD coffee and tea. The busy lifestyles of European consumers, coupled with the desire for refreshing beverages, have led to a surge in demand for ready-to-drink options.

Trends in the market: One of the key trends in the European RTD Coffee & Tea market is the growing popularity of cold brew coffee. Cold brew coffee is known for its smooth and less acidic taste, which appeals to a wide range of consumers. The trend towards healthier and more natural products has also influenced the market, with an increasing number of consumers opting for organic and natural RTD coffee and tea options. Another trend in the market is the rise of innovative flavors and blends. Manufacturers are constantly introducing new and unique flavors to cater to the diverse tastes of European consumers. This includes flavors such as matcha, chai, and caramel, which are gaining popularity among consumers looking for unique and indulgent beverage options.

Local special circumstances: Europe is a diverse market with different countries having their own unique preferences and cultural influences. For example, in countries like Italy and France, where coffee culture is deeply ingrained, there is a strong demand for high-quality and authentic coffee flavors. On the other hand, countries like the United Kingdom and Germany have a long-standing tea-drinking tradition, which has influenced the demand for ready-to-drink tea options.

Underlying macroeconomic factors: The growing popularity of RTD Coffee & Tea in Europe can also be attributed to favorable macroeconomic factors. The region has seen steady economic growth, which has led to an increase in disposable income and consumer spending. This has allowed consumers to indulge in premium and convenient beverage options, driving the growth of the RTD coffee and tea market. Additionally, the rise of e-commerce and online shopping has made it easier for consumers to access a wide range of RTD coffee and tea products, further fueling market growth. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and favorable macroeconomic factors. As consumers continue to seek convenience and unique beverage options, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.