Bottled Water - Worldwide

  • Worldwide
  • The Bottled Water market in Worldwide is projected to generate a revenue of €321.6bn in 2023.
  • This market is anticipated to grow at an annual rate of 5.77% (CAGR 2023-2027).
  • When compared globally, in the United States leads in revenue generation with €88bn in 2023.
  • In terms of per capita revenue, each person is expected to contribute €41.87 in 2023.
  • By 2027, 34% of spending and 8% of volume consumption in the Bottled Water market will be attributed to out-of-home consumption, such as in bars and restaurants.
  • The volume in the Bottled Water market is projected to reach 515.0bn L by 2027.
  • Furthermore, a volume growth of 2.4% is expected in 2024.
  • Lastly, the average volume per person in the Bottled Water market is projected to be 61.79L in 2023.
  • Bottled water consumption in the United States has seen a significant increase due to growing health consciousness among consumers.

Key regions: United States, Vietnam, Worldwide, Singapore, Philippines

Comparación de regiones

Analyst Opinion

When it comes to the share of stomach, bottled water competes with tap water as well as with soft drinks and juices. Consumption is high in countries with problematic water supply and/or countries where bottled water in the form of branded products with special properties (e.g., a high mineral content) has long been established. The recent growth has been fueled by a pervasive trend towards health and wellness across many countries.


Data coverage:

The data encompasses B2C enterprises. Figures are based on total consumer spending on Non-Alcoholic Drinks, which comprises all private household spending on Non-Alcoholic Drinks including at-home, out-of-home, as well as online and offline spendings.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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