Bottled Water - India

The Bottled Water market in India has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in India is the increasing concern for health and hygiene among consumers. With the rise in urbanization and changing lifestyles, people are becoming more conscious about the quality of drinking water. Bottled water provides a convenient and safe option for consumers to ensure that they are consuming clean and safe water. Additionally, the increasing disposable income of the middle-class population has also contributed to the growth of the market, as consumers are willing to spend more on premium bottled water brands.

Trends in the market: One of the key trends in the Bottled Water market in India is the growing demand for flavored and functional water. Consumers are now looking for more than just plain drinking water, and are seeking products that offer additional health benefits or unique flavors. This has led to the introduction of a wide variety of flavored and functional bottled water products in the market, catering to different consumer preferences and needs. Another trend in the market is the increasing popularity of premium and natural mineral water brands. Consumers are willing to pay a premium for brands that offer natural and mineral-rich water, as they perceive it to be healthier and of higher quality.

Local special circumstances: One of the unique aspects of the Bottled Water market in India is the presence of several local and regional brands. These brands cater to the specific tastes and preferences of the local population, and often offer products that are tailored to the regional culture and traditions. This has created a highly competitive market, with both local and international brands vying for market share. Additionally, the distribution network for bottled water in India is also quite extensive, with products being available in various retail outlets, as well as through online channels.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Bottled Water market in India. The country's rapid urbanization and increasing middle-class population have led to a higher demand for packaged drinking water. Additionally, the lack of access to clean and safe drinking water in many parts of the country has also driven the demand for bottled water. The government's focus on improving sanitation and hygiene infrastructure has also played a role in increasing awareness about the importance of drinking safe water, further boosting the market. Furthermore, the growing tourism industry in India has also contributed to the demand for bottled water, as tourists prefer to consume packaged water for safety reasons.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.