Ready-to-Drink (RTD) Coffee & Tea - Mexico

The Ready-to-Drink (RTD) Coffee & Tea market in Mexico has been experiencing significant growth in recent years.

Customer preferences: Mexican consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the popularity of the RTD Coffee & Tea market. The busy lifestyles of urban consumers, coupled with the increasing number of working professionals, have led to a higher demand for ready-to-drink beverages that can be consumed quickly and easily. Additionally, the younger generation in Mexico is more open to trying new and innovative products, which has further fueled the growth of the RTD Coffee & Tea market.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Mexico is the increasing demand for healthier options. Consumers are becoming more health-conscious and are looking for beverages that offer nutritional benefits. As a result, there has been a rise in the demand for RTD Coffee & Tea products that are low in sugar, use natural sweeteners, and contain functional ingredients such as antioxidants and vitamins. Another trend in the market is the growing popularity of premium and specialty RTD Coffee & Tea products. Mexican consumers are willing to pay a premium for high-quality and unique beverages. This has led to the introduction of a wide range of premium RTD Coffee & Tea products in the market, including cold brews, organic options, and artisanal blends.

Local special circumstances: Mexico has a rich coffee and tea culture, which has contributed to the growth of the RTD Coffee & Tea market. Mexican consumers have a strong appreciation for the flavors and aromas of coffee and tea, and this has translated into a demand for ready-to-drink versions of these beverages. Additionally, Mexico is one of the largest producers of coffee in the world, which has made it easier for manufacturers to source high-quality coffee beans locally.

Underlying macroeconomic factors: The growing middle class in Mexico has played a significant role in the development of the RTD Coffee & Tea market. As disposable incomes have increased, consumers have been able to spend more on convenience products such as RTD beverages. Additionally, the expansion of modern retail channels, such as supermarkets and convenience stores, has made RTD Coffee & Tea products more accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Mexico is experiencing growth due to customer preferences for convenience and on-the-go products, the demand for healthier options, the popularity of premium and specialty beverages, the country's coffee and tea culture, and the growing middle class and expansion of modern retail channels. These factors have created a favorable environment for the development of the RTD Coffee & Tea market in Mexico.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.