Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Asia

Asia

Revenue in the Breakfast Cereals market amounts to €19.35bn in 2024. The market is expected to grow annually by 7.63% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €4.26 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 4.89bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.7% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Breakfast Cereals Market in Asia is experiencing minimal growth due to factors such as changing consumer preferences and increasing competition from alternative breakfast options. Despite the convenience and health benefits offered by breakfast cereals, the market growth rate is being impacted by shifting consumer trends and the availability of other breakfast choices in the region.

Customer preferences: In Asia, there has been a noticeable increase in the demand for healthier breakfast cereal options, driven by a growing health-conscious consumer base. This trend is also influenced by the region's changing demographics, as younger generations prioritize convenient and nutritious breakfast options. As a result, cereal brands are incorporating traditional Asian flavors and ingredients into their products to cater to local tastes. Additionally, the rise of e-commerce and social media has enabled companies to reach a wider audience and promote their products as a healthier breakfast alternative.

Trends in the market: In Asia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more convenient breakfast options. This trend is driven by the increasing health consciousness among consumers and the busy lifestyles of urban populations. To cater to this demand, companies are introducing innovative products with functional ingredients and convenient packaging. This trend is expected to continue in the future, with a focus on offering more diverse and personalized options to consumers. This presents an opportunity for industry stakeholders to tap into this growing market segment and invest in research and development to meet the evolving consumer preferences.

Local special circumstances: In countries like South Korea and Japan, the Breakfast Cereals Market within the Bread & Cereal Products Market is heavily influenced by the local dietary preferences and cultural norms. Traditional breakfast options like rice, noodles, and soups continue to dominate the market, making it challenging for breakfast cereals to gain a strong foothold. Additionally, strict regulations on food labeling and advertising also impact the marketing strategies of breakfast cereal brands in these markets. In contrast, countries like Thailand and Malaysia have a growing demand for Western-style breakfast options, making them more receptive to breakfast cereals. The increasing urbanization and busy lifestyles in these countries also drive the demand for convenient and ready-to-eat breakfast options, further boosting the growth of the breakfast cereal market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors in Asia. The region's economic growth, consumer spending power, and government policies play a crucial role in shaping the market. China and India, being major economies in Asia, are experiencing rapid urbanization and a rise in disposable income, leading to increased demand for convenient and healthy breakfast options. Additionally, government initiatives promoting a healthy lifestyle and increasing health consciousness among consumers are driving the demand for breakfast cereals in the region. However, fluctuating raw material prices and changing consumer preferences pose a challenge for market growth in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.