Market Insights Consumer Food Bread & Cereal Products

Pasta - Asia

Asia

Revenue in the Pasta market amounts to €74.83bn in 2024. The market is expected to grow annually by 6.83% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €16.47 are generated in 2024.
In the Pasta market, volume is expected to amount to 38.61bn kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.
The average volume per person in the Pasta market is expected to amount to 7.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Pasta Market in Asia is experiencing minimal growth due to factors such as low consumer health awareness and limited availability of online health services. Despite this, the market is still expected to see steady growth in the coming years.

Customer preferences: As consumers in Asia continue to prioritize convenience and health, the Pasta Market within the Bread & Cereal Products Market of The Food market is experiencing a rise in demand for healthier and more convenient options. This has led to an increase in the availability of gluten-free and low-carb pasta varieties, as well as ready-to-eat pasta meals. Additionally, there is a growing preference for locally-sourced ingredients and traditional Asian flavors in pasta products, catering to the diverse cultural tastes of the region.

Trends in the market: In Asia, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing an increase in demand for healthier and more diverse pasta options. This trend is driven by the growing health consciousness among consumers and the desire for more varied and unique flavors. In addition, there is a rising interest in incorporating traditional Asian ingredients and flavors into pasta dishes. This trend has significant implications for industry stakeholders as it presents opportunities for innovation and product differentiation. However, it also means that companies will need to adapt their production processes and sourcing strategies to meet the changing demands of the market.

Local special circumstances: In Japan, the Pasta Market is heavily influenced by the country's traditional cuisine and strong cultural preference for fresh, handmade noodles. This has led to a focus on high-quality, artisanal pasta products and a preference for locally sourced ingredients. Additionally, strict regulations and labeling requirements for imported pasta have created barriers to entry for foreign brands. In South Korea, the market is driven by the country's love for fusion cuisine, with pasta dishes often incorporating traditional Korean flavors and ingredients. The rise of e-commerce platforms has also made it easier for consumers to access a wide variety of imported pasta products.

Underlying macroeconomic factors: The growth of the Pasta Market in the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable economies and favorable fiscal policies are experiencing a surge in demand for pasta products, as consumers are increasingly opting for more convenient and affordable food options. Additionally, the rising health consciousness and the growing trend of plant-based diets are also contributing to the growth of the pasta market, as pasta is perceived as a healthier alternative to traditional carbohydrate-rich foods. However, economic volatility and fluctuations in exchange rates can impact the purchasing power of consumers and affect the overall performance of the pasta market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.