Spreads & Sweeteners - Asia

Asia

Revenue in the Spreads & Sweeteners market amounts to €187.00bn in 2024. The market is expected to grow annually by 7.57% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€133,700m in 2024).
In relation to total population figures, per person revenues of €41.14 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 82.51bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 5.9% in 2025.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 14.5kg in 2024.

Key regions: Spain, Japan, China, Philippines, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Food market in Asia is experiencing moderate growth, impacted by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The Spreads & Sweeteners Market within this sector is also seeing minimal growth, influenced by the demand for healthier options and the availability of alternative sweeteners.

Customer preferences: Consumers in Asia are increasingly turning to healthier and more natural alternatives in their food choices, leading to a growing demand for organic and plant-based spreads and sweeteners. This trend is driven by the rising awareness of the health benefits of these options, as well as the cultural preference for traditional and natural ingredients. Additionally, the growing number of health-conscious millennials in the region is expected to further drive the demand for healthier spreads and sweeteners.

Trends in the market: In Asia, the Spreads & Sweeteners market is experiencing a surge in demand for natural and organic products, driven by increasing health consciousness and concerns over artificial ingredients. This trend is expected to continue as consumers become more health-conscious and seek out healthier options. Additionally, there is a growing demand for alternative sweeteners, such as stevia and monk fruit, as consumers look for healthier alternatives to traditional sugar. This presents opportunities for industry players to innovate and offer healthier options that cater to this trend. Furthermore, the rise of e-commerce and online grocery shopping in the region is providing a platform for smaller and niche brands to reach a wider audience, challenging the dominance of larger players in the market. As such, industry stakeholders should closely monitor and adapt to these trends in order to stay competitive in the evolving Spreads & Sweeteners market in Asia.

Local special circumstances: In Japan, the Spreads & Sweeteners Market is heavily influenced by the country's unique food culture and preferences. The demand for natural and organic products is on the rise, driven by health-conscious consumers. Additionally, strict regulations on food additives and labeling requirements have a significant impact on product offerings and marketing strategies. In China, the market is driven by the growing middle class and their increasing demand for Western-style food products, leading to a surge in imported spreads and sweeteners. The country's large e-commerce market and the popularity of online shopping platforms also play a crucial role in shaping the market landscape.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Asia is heavily influenced by macroeconomic factors such as consumer spending power, economic growth, and government policies. Countries with strong economic growth and rising disposable incomes are experiencing a surge in demand for spreads and sweeteners, as consumers have more purchasing power to indulge in these products. On the other hand, countries with stagnant economic growth and low disposable incomes are facing challenges in the market. Additionally, government policies such as import/export regulations and taxes on imported goods can impact the availability and pricing of spreads and sweeteners in the market. These factors, along with global economic trends, play a crucial role in shaping the performance of the market in different countries in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.