Non-Alcoholic Drinks - Asia

The Non-Alcoholic Drinks market in Asia has been experiencing significant growth in recent years.

Customer preferences: Customer preferences in the Non-Alcoholic Drinks market in Asia have been shifting towards healthier options. With increasing health consciousness among consumers, there has been a growing demand for beverages that are low in sugar, calories, and artificial additives. This has led to the rise of functional beverages such as herbal teas, infused waters, and probiotic drinks. Consumers are also looking for natural and organic ingredients, as well as beverages that offer specific health benefits such as improved digestion or enhanced immunity.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Asia is the popularity of traditional Asian beverages. Countries like China, Japan, and India have a rich cultural heritage when it comes to beverages, and consumers in these countries are increasingly embracing their traditional drinks. For example, green tea has gained popularity in China and Japan, while Ayurvedic beverages like turmeric milk and herbal teas are in demand in India. This trend is driven by a desire for authenticity and a connection to cultural roots. Another trend in the market is the rise of functional beverages targeted towards specific consumer groups. For example, there has been a growing demand for sports and energy drinks among young, active individuals who are looking for a boost of energy and hydration. Similarly, there is a growing market for non-alcoholic beverages targeted towards pregnant women and new mothers, offering nutritional benefits for both the mother and the baby.

Local special circumstances: Local special circumstances also play a role in shaping the Non-Alcoholic Drinks market in Asia. For example, in countries with hot and humid climates like Thailand and Malaysia, there is a high demand for refreshing and hydrating beverages such as coconut water and fruit juices. In contrast, countries with colder climates like South Korea and Japan have a preference for warm beverages such as herbal teas and hot chocolate.

Underlying macroeconomic factors: Underlying macroeconomic factors such as rising disposable incomes and urbanization are also driving the growth of the Non-Alcoholic Drinks market in Asia. As more people move to cities and their incomes increase, they have more disposable income to spend on beverages. Additionally, the growing middle class in Asia is becoming more health-conscious and willing to pay a premium for healthier beverage options. In conclusion, the Non-Alcoholic Drinks market in Asia is experiencing growth due to changing customer preferences towards healthier options, the popularity of traditional Asian beverages, the rise of functional beverages, local special circumstances, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.