Market Insights Consumer Food Spreads & Sweeteners

Spreads - Asia

Asia

Revenue in the Spreads market amounts to €38.78bn in 2024. The market is expected to grow annually by 6.16% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €8.53 are generated in 2024.
In the Spreads market, volume is expected to amount to 10.11bn kg by 2029. The Spreads market is expected to show a volume growth of 3.1% in 2025.
The average volume per person in the Spreads market is expected to amount to 1.9kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Spreads Market in The Food market of Asia has been experiencing minimal growth, due to factors such as increasing health consciousness among consumers, growing demand for convenience, and the availability of a variety of options such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter. These sub-markets, while contributing to the overall growth, also face challenges such as competition and changing consumer preferences.

Customer preferences: As Asia continues to experience rapid urbanization and a growing middle class, there has been a rise in demand for natural and organic spreads and sweeteners. This trend is driven by an increased focus on health and wellness, as well as a desire for sustainable and environmentally-friendly products. Additionally, with a rise in vegan and plant-based diets, there has been a shift towards non-dairy spreads and alternative sweeteners such as stevia and coconut sugar. This reflects a growing awareness and preference for healthier and more ethical food choices among consumers in the region.

Trends in the market: In Asia, the Spreads & Sweeteners Market is experiencing an increase in demand for natural and organic products, as consumers become more health-conscious. This trend is driven by a rise in income levels and awareness of the negative effects of artificial ingredients. In addition, e-commerce platforms are gaining popularity in the region, providing easy access to a variety of spreads and sweeteners. This trend is expected to continue, with a focus on convenience and healthier options. Industry stakeholders should take note of this shift and consider expanding their product offerings to cater to this growing market segment.

Local special circumstances: In China, the Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's growing middle class and their demand for healthier and more diverse food options. This has led to a rise in demand for premium spreads made with natural ingredients and a shift towards healthier sweeteners such as honey and maple syrup. Additionally, China's strict regulations on food safety and labeling have also played a significant role in shaping the market, with consumers placing a high value on transparency and quality. These factors make the Chinese market unique and present both challenges and opportunities for companies looking to enter or expand within the Spreads & Sweeteners Market.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in Asia is influenced by several macroeconomic factors. One of the major factors is the economic health of the countries in the region. Growing economies and rising disposable incomes are leading to increased consumption of spreads and sweeteners. The growing trend of health-consciousness and the demand for natural and organic products is also driving market growth. Additionally, favorable government policies and investments in the food industry are creating a conducive environment for market growth in the region. However, fluctuations in global economic trends and trade policies can have a significant impact on the market performance in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.