Market Insights Consumer Food Bread & Cereal Products

Bread - North America

North America

Revenue in the Bread market amounts to €45.04bn in 2024. The market is expected to grow annually by 4.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €88.27 are generated in 2024.
In the Bread market, volume is expected to amount to 13.69bn kg by 2029. The Bread market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Bread market is expected to amount to 25.0kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Bread market in North America is experiencing negligible growth, influenced by factors such as changing consumer preferences, increased competition, and a decline in bread consumption. This has been impacted by the rise of alternative food options and health concerns surrounding gluten and carbohydrates. Despite this, the Bread & Cereal Products market within The Food market remains a significant contributor to the economy.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and gluten-free bread options in the Bread Market of the Bread & Cereal Products Market within The Food market. This trend is driven by the increasing prevalence of gluten sensitivities and dietary preferences for natural and minimally processed foods. Additionally, there has been a rise in demand for artisanal breads, reflecting a shift towards more premium and authentic products.

Trends in the market: In North America, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift in consumer preferences towards healthier and artisanal bread options. This trend is driven by rising health consciousness and a desire for more diverse and unique flavors. In addition, there is a growing demand for gluten-free and organic bread options. These trends have significant implications for industry stakeholders as they need to adapt their product offerings and marketing strategies to cater to changing consumer preferences. The trajectory of these trends is expected to continue, with a potential increase in demand for premium and specialty bread products. This presents opportunities for market players to innovate and differentiate their products to meet the evolving needs of consumers.

Local special circumstances: In North America, the Bread Market within the Bread & Cereal Products Market is heavily influenced by the region's diverse consumer preferences and dietary trends. For instance, in the United States, there is a growing demand for gluten-free and organic bread options, driven by health-conscious consumers. In Canada, the market is largely driven by the country's multicultural population, leading to a variety of bread choices, such as naan and tortillas. Additionally, regulations on food labeling and ingredients also play a significant role in shaping the Bread Market in North America.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, consumer preferences, and government regulations. In North America, the market is driven by a strong economy and high consumer spending on convenience and healthy food options. Additionally, government initiatives promoting healthy eating habits and increasing awareness about the benefits of whole grain products are also contributing to market growth. However, rising commodity prices and fluctuations in currency exchange rates could potentially impact the market in the region. Overall, the Bread Market is expected to continue growing in North America, driven by consumer demand and favorable economic conditions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.