Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - North America

North America

Revenue in the Sweeteners market amounts to €8.77bn in 2024. The market is expected to grow annually by 6.06% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€116,000m in 2024).
In relation to total population figures, per person revenues of €17.18 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 4.81bn kg by 2029. The Sweeteners market is expected to show a volume growth of 5.0% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 7.9kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Región

Comparación de regiones

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Analyst Opinion

The Sweeteners Market in North America has seen minimal growth due to factors such as the increasing health consciousness among consumers and the availability of various options such as honey, sugar, and artificial sweeteners. The convenience of online shopping has also impacted the market's growth rate.

Customer preferences: With the rising awareness of the negative impacts of excess sugar consumption, consumers in North America are gravitating towards natural and healthier sweetener options. This is reflected in the increased demand for plant-based sweeteners like stevia and monk fruit, as well as alternative sweeteners like agave and honey. Additionally, the growing trend of clean eating and plant-based diets has also contributed to the shift towards natural sweeteners. This trend is expected to continue as consumers prioritize health and sustainability in their food choices.

Trends in the market: In North America, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier and natural alternatives. Consumers are increasingly focused on reducing their sugar intake, leading to a rise in demand for low-calorie and natural sweeteners. This trend is expected to continue, driven by growing awareness of the negative health effects of excessive sugar consumption. Industry stakeholders are responding by developing innovative products and reformulating existing ones to cater to this demand. Furthermore, there is a trend towards clean label products, as consumers seek transparency and more natural ingredients in their food. This has led to the rise of natural sweeteners like stevia and monk fruit, as well as spreads made with real fruits and nuts. These trends present opportunities for industry players to tap into the growing demand for healthier options and differentiate themselves in a competitive market.

Local special circumstances: In North America, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the high demand for natural and organic sweeteners. This trend is driven by the health-conscious population and the increasing awareness of the harmful effects of artificial sweeteners. Additionally, the strict regulations on food additives and labeling in the region have also led to the growth of natural sweeteners market. This is in contrast to other markets, such as China and India, where the demand for artificial sweeteners is still high due to their low cost and widespread availability.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in North America is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and government regulations. The increasing disposable income and changing consumer preferences towards healthier and natural food products are driving the demand for natural and low-calorie sweeteners in the region. Additionally, regulatory support and investments in research and development for innovative products are further fueling market growth. However, trade tensions and fluctuating raw material prices may pose challenges to market growth in the near future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.