Market Insights Consumer Food Confectionery & Snacks

Confectionery - North America

North America

Revenue in the Confectionery market amounts to €88.88bn in 2024. The market is expected to grow annually by 5.38% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€78bn in 2024).
In relation to total population figures, per person revenues of €174.20 are generated in 2024.
In the Confectionery market, volume is expected to amount to 11.46bn kg by 2029. The Confectionery market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Confectionery market is expected to amount to 19.3kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

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Analyst Opinion

The Confectionery Market in North America is experiencing minimal growth due to factors such as increased competition, changing consumer preferences, and health concerns. Despite this, The Food market as a whole is still seeing growth due to the popularity of online shopping and convenience. The demand for healthier options in the Chocolate Confectionery and Ice Cream sub-markets is also impacting the overall growth rate.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthier and more natural options in the Confectionery Market of the Confectionery & Snacks Market within The Food market. This has led to a rise in the popularity of organic and plant-based confectionery products, catering to the increasing number of individuals following vegan and vegetarian diets. Additionally, there is a growing trend towards clean labeling, with consumers seeking transparency and simplicity in ingredient lists.

Trends in the market: In North America, the Confectionery Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier alternatives, driven by consumer demand for more nutritious and natural options. This has led to an increase in products made with natural sweeteners and ingredients, as well as a rise in vegan and gluten-free options. Additionally, there has been a growing trend of incorporating functional ingredients such as probiotics and superfoods into confectionery products. These trends not only cater to changing consumer preferences, but also present opportunities for industry players to expand their product offerings and tap into new market segments.

Local special circumstances: In North America, the Confectionery Market is heavily influenced by the availability of diverse and innovative products that cater to the evolving tastes and preferences of consumers. The region's strong economy and high disposable income have also contributed to the growth of the market. Additionally, the strict regulations on food labeling and transparency in ingredient sourcing have fueled the demand for healthier and sustainably sourced products. Furthermore, cultural influences such as the popularity of snacking and indulgence culture have driven the growth of the Confectionery Market, making North America a highly lucrative market for confectionery and snacks.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and inflation rates. Countries with strong economic growth and stable consumer spending, such as the United States and Canada, have a higher demand for confectionery products. Additionally, favorable fiscal policies, such as tax incentives and subsidies, can also impact market performance by encouraging businesses to invest in new products and technologies. However, countries with economic instability and high inflation rates may experience slower market growth due to reduced consumer purchasing power. Furthermore, changing consumer preferences and trends, as well as competition from other snack categories, can also influence the performance of the confectionery market in North America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.