Processed Meat - North America

North America

Revenue in the Processed Meat market amounts to €57.21bn in 2024. The market is expected to grow annually by 3.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€39bn in 2024).
In relation to total population figures, per person revenues of €112.10 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 5.93bn kg by 2029. The Processed Meat market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 11.0kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Comparación de regiones

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Analyst Opinion

The Processed Meat market in North America is facing sluggish growth, influenced by factors such as changing consumer preferences towards healthier food options, increasing health concerns regarding processed meat, and the emergence of plant-based meat alternatives. Despite the overall negligible growth rate, the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products continue to experience steady demand. Additionally, the market is also impacted by government regulations and trade policies, which aim to promote healthier food choices among consumers.

Customer preferences: As consumers become more health-conscious, there is a growing demand for alternative protein sources in the processed meat market. Plant-based options such as tofu, seitan, and tempeh are gaining popularity among vegetarians and flexitarians. Additionally, the rise of ethical and environmental concerns has led to an increase in the consumption of meat substitutes made from sustainable ingredients. This trend is expected to continue as consumers prioritize health and sustainability in their food choices.

Trends in the market: In North America, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. Consumers are increasingly seeking out plant-based alternatives and products made from ethically sourced and organic ingredients. This trend is driven by growing concerns about the environmental impact and health risks of traditional processed meats. Industry players are responding by investing in research and development of plant-based meat substitutes and exploring sustainable sourcing methods. These changes have significant implications for the industry, as it must adapt to meet evolving consumer preferences and demands. Stakeholders will need to stay ahead of this trajectory to remain relevant and competitive in the market.

Local special circumstances: In North America, the Processed Meat Market within the Meat Market of The Food market is heavily influenced by the cultural preference for convenience and ready-to-eat meals. The fast-paced lifestyle in this region has led to a high demand for processed meat products, such as deli meats and frozen meat patties. Additionally, the stringent regulations on food safety and labeling have also played a significant role in shaping the market. This has resulted in a wide range of product offerings that cater to specific dietary needs and preferences, such as gluten-free or organic processed meat options.

Underlying macroeconomic factors: The processed meat market within the meat market of The Food market in North America is influenced by macroeconomic factors such as changing consumer preferences, regulatory policies, and economic conditions. The region is experiencing a shift towards healthier eating habits, leading to a decline in the consumption of processed meats. This trend is further supported by stringent regulations on food safety and labeling. However, the strong economic growth and increasing disposable income in the region are driving the demand for convenience foods, including processed meats. Furthermore, the rising population and urbanization in North America are creating a favorable market for processed meat products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.