Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - North America

North America

Revenue in the Processed & Frozen Vegetables market amounts to €36.43bn in 2024. The market is expected to grow annually by 3.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €71.40 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 12.40bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 23.3kg in 2024.

Key regions: China, Canada, Russia, India, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Processed & Frozen Vegetables Market in North America has seen minimal growth due to factors such as consumer preference for fresh produce and concerns about the nutritional value of processed foods. However, the convenience and longer shelf life offered by these products continue to drive sales.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for processed and frozen vegetables that offer convenience without sacrificing nutrition. This trend has been further fueled by the rise of plant-based diets and the increasing awareness of the environmental impact of animal agriculture. Additionally, with the rise of busy lifestyles and the need for quick meal solutions, processed and frozen vegetables provide a convenient and time-saving option for consumers.

Trends in the market: In North America, the Processed & Frozen Vegetables Market is currently seeing a rise in demand for plant-based and organic options. This trend is driven by increasing health consciousness among consumers, as well as concerns about the environmental impact of meat production. As a result, companies are investing in plant-based alternatives and expanding their organic product lines. This trajectory is significant as it reflects a shift towards more sustainable and healthier food choices. For industry stakeholders, this trend presents opportunities for innovation and growth in the market. However, it also poses challenges in terms of supply chain and production capabilities. Companies will need to adapt to these changing consumer preferences to stay competitive in the Processed & Frozen Vegetables Market.

Local special circumstances: In North America, the Processed & Frozen Vegetables Market is heavily influenced by the region's large population and high demand for convenient and healthy food options. However, the market is also shaped by unique factors such as the North American Free Trade Agreement (NAFTA), which allows for the easy trade of processed and frozen vegetables between Canada, the United States, and Mexico. Additionally, the region's diverse cultural influences have led to a wide variety of frozen and processed vegetable products, catering to different tastes and preferences. Furthermore, the increasing trend of plant-based diets in North America has also contributed to the growth of the Processed & Frozen Vegetables Market, with many consumers seeking out convenient and affordable plant-based options.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by macroeconomic factors such as consumer preference for convenience and health-consciousness, technological advancements in processing and packaging, and government policies promoting healthy eating habits. Countries with strong economic growth and high disposable incomes are expected to have a higher demand for processed and frozen vegetables, while regions with economic downturns and low incomes may see a decline in market growth. Additionally, the rising trend of plant-based diets and the increasing focus on sustainable and environmentally-friendly food production are also shaping the market for processed and frozen vegetables.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.