Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - North America

North America

Revenue in the Tomato Ketchup market amounts to €6.63bn in 2024. The market is expected to grow annually by 3.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €12.99 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 2.26bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 4.2kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market in North America is facing a negligible growth rate due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. Despite this, the market is still expected to experience steady growth in the coming years.

Customer preferences: As health consciousness continues to rise, consumers are gravitating towards healthier and organic options in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market. This has led to an increase in demand for natural and low-sugar ketchup alternatives. Additionally, with the rise of plant-based diets and the growing trend of clean-label products, there has been a shift towards ketchup made with natural sweeteners like honey and maple syrup. These changes are driven by a desire for more sustainable and transparent food options.

Trends in the market: In North America, the Tomato Ketchup Market within the Sauces & Spices Market of The Food market is experiencing a shift towards healthier options, with a focus on natural and organic ingredients. This trend is driven by increasing consumer demand for clean label products and a growing awareness of the health risks associated with artificial ingredients. As a result, companies are innovating to offer healthier ketchup options, such as low-sugar and gluten-free options. This trend is expected to continue, as consumers prioritize health and wellness in their purchasing decisions. Industry stakeholders should take note of this trend and adapt their products accordingly to stay competitive in the market.

Local special circumstances: In North America, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market has been influenced by the cultural preference for fast and convenient food options. This has led to the popularity of ketchup as a condiment, with a high demand for portable packaging and single-serving options. Additionally, the market is also influenced by strict FDA regulations, leading to the use of natural and organic ingredients in ketchup products. This has also given rise to niche markets for artisanal and gourmet ketchup varieties, catering to the health-conscious consumer segment.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily impacted by macroeconomic factors in North America. The region's strong economic health and consumer spending power are key drivers of market growth. Moreover, favorable government policies and investments in the food industry have created a conducive environment for the growth of the market. Additionally, the rising demand for convenient and ready-to-use food products, coupled with the increasing popularity of fast food, has further boosted the demand for tomato ketchup in the region. Furthermore, the growing trend of health-consciousness and the need for healthier food options have also influenced the market, leading to the introduction of low-sugar and organic ketchup variants.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.