Market Insights Consumer Food Bread & Cereal Products

Bread - Nigeria

Nigeria

Revenue in the Bread market amounts to €15.26bn in 2024. The market is expected to grow annually by 12.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €66.59 are generated in 2024.
In the Bread market, volume is expected to amount to 5.07bn kg by 2029. The Bread market is expected to show a volume growth of 3.7% in 2025.
The average volume per person in the Bread market is expected to amount to 18.7kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The bread market in Nigeria is currently experiencing subdued growth due to factors such as low consumer purchasing power and stiff competition from other food products. Despite this, the market is expected to see moderate growth in the coming years, driven by the increasing demand for convenience and health awareness among consumers. Online platforms offering bread and cereal products are also contributing to the market's growth.

Customer preferences: As the bread market in Nigeria continues to grow, there is a noticeable increase in demand for healthier and more natural options. This shift is driven by a growing awareness of the benefits of whole grain and organic bread, as well as a desire for products free from preservatives and additives. Additionally, the rise of health-conscious consumers and the influence of Western dietary trends are fueling this shift towards more nutritious bread options.

Trends in the market: In Nigeria, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier bread options. This trend is being driven by increasing health consciousness among consumers, as well as rising cases of diet-related diseases. To meet this demand, bread manufacturers are incorporating more whole grains and natural ingredients into their products. This trend is expected to continue, with potential implications for stakeholders including increased competition and the need for innovation in product offerings. Additionally, there is a growing interest in artisanal breads, driven by a desire for more diverse and authentic flavors. This trend has the potential to disrupt the traditional bread market and create new opportunities for small-scale bakers and specialty bread producers.

Local special circumstances: In Nigeria, the Bread Market of the Bread & Cereal Products Market within The Food market is influenced by the country's diverse cultural preferences. Bread is a staple food in Nigeria and is consumed in various forms such as sliced bread, flatbread, and traditional bread made from cassava or maize flour. Additionally, the country's geographical diversity plays a role in the demand for certain types of bread, with coastal regions favoring seafood bread and northern regions preferring bread made from millet or sorghum. These local factors contribute to the dynamic and unique nature of the Bread Market in Nigeria.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Nigeria is greatly influenced by macroeconomic factors such as the country's economic growth, government policies, and consumer spending habits. With Nigeria being one of the fastest-growing economies in Africa, the rising income levels and urbanization are leading to an increase in demand for convenience and packaged food products, including bread. Additionally, government initiatives to improve food security and investments in the agriculture sector are also supporting the growth of the bread market. However, the market is also facing challenges due to inflation, currency devaluation, and supply chain disruptions, which can impact consumer purchasing power and overall market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.