Market Insights Consumer Food Oils & Fats

Butter - Nigeria

Nigeria

Revenue in the Butter market amounts to €209.30m in 2024. The market is expected to grow annually by 11.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,390m in 2024).
In relation to total population figures, per person revenues of €0.91 are generated in 2024.
In the Butter market, volume is expected to amount to 11.33m kg by 2029. The Butter market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Butter market is expected to amount to 0.04kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats segment of The Food market in Nigeria is experiencing subdued growth, influenced by factors such as fluctuating raw material costs, shifting consumer preferences, and the competition from margarine and other spreads.

Customer preferences: Consumers in Nigeria are increasingly opting for healthier and more natural food options, which is influencing the demand for premium butter products. As urbanization rises, younger demographics are becoming more health-conscious, gravitating towards spreads with fewer artificial ingredients. This shift is also fueled by a growing awareness of the nutritional benefits of butter compared to margarine. Additionally, the influence of social media and culinary trends highlights the appeal of artisanal and locally sourced butter, reflecting a desire for authenticity and quality in food choices.

Trends in the market: In Nigeria, the Butter Market within the Oils & Fats sector is experiencing a significant shift towards premium and artisanal products, driven by a health-conscious consumer base. As urban populations grow, younger consumers are increasingly prioritizing natural ingredients and nutritional benefits, favoring butter over synthetic alternatives like margarine. The rise of social media has amplified interest in locally sourced and high-quality butter, promoting authenticity in food choices. This trend presents opportunities for industry stakeholders to innovate and cater to evolving consumer preferences, potentially reshaping market dynamics and competitive strategies.

Local special circumstances: In Nigeria, the Butter Market within the Oils & Fats sector is shaped by a rich culinary heritage that values traditional cooking methods and local flavors. Geographically diverse regions produce distinct dairy products, fostering a cultural appreciation for artisanal butter. Additionally, regulatory frameworks promoting local agriculture encourage small-scale farmers to engage in sustainable dairy practices. This blend of cultural significance and local production fosters a preference for high-quality, naturally sourced butter, positioning the market for growth as consumers seek authenticity and nutritional value in their food choices.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Nigeria is significantly influenced by macroeconomic factors such as national economic stability, inflation rates, and consumer purchasing power. A growing middle class and rising disposable incomes are driving demand for premium dairy products, as consumers increasingly prioritize quality and authenticity. Additionally, fluctuations in global dairy prices can impact local production costs and retail prices, affecting market accessibility. Government policies promoting local agriculture and dairy production further enhance the market's potential, fostering a supportive environment for both small-scale farmers and larger enterprises to thrive within the competitive landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.