Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Nigeria

Nigeria

Revenue in the Other Cereal Products market amounts to €9.33bn in 2024. The market is expected to grow annually by 9.29% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €40.71 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 2.36bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 9.9kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Comparación de regiones

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Analyst Opinion

The Other Cereal Products Market within the Bread & Cereal Products Market in Nigeria is experiencing minimal growth, influenced by factors such as lack of consumer awareness and limited availability of products. Despite this, the market is expected to grow due to increasing demand for healthier breakfast options and the emergence of online shopping platforms.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for gluten-free and organic cereals in Nigeria. This shift is driven by the growing awareness of the health benefits of these products, as well as the increasing popularity of healthy eating and wellness trends. Additionally, there has been a shift towards more convenient and on-the-go breakfast options, leading to the growth of single-serve cereal packs and breakfast bars in the Other Cereal Products Market.

Trends in the market: In Nigeria, there is a rising demand for alternative cereal products, such as cassava flour, sorghum, and millet, due to their affordability and nutritional benefits. This trend is expected to continue as consumers become more health-conscious and seek out gluten-free and high-fiber options. Additionally, with the increasing focus on sustainable agriculture, there is potential for the development of new cereal products that utilize locally sourced grains. This presents opportunities for industry stakeholders to diversify their product offerings and tap into this growing market segment.

Local special circumstances: In Nigeria, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural preferences and dietary habits. Local cereals like sorghum and millet are widely consumed and have a significant impact on the market. Additionally, strict government regulations and import restrictions on certain cereal products have created a unique market landscape. These factors have led to the rise of indigenous cereal processing industries and a strong demand for locally produced cereal products.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Nigeria is greatly affected by macroeconomic factors such as population growth, urbanization, and income levels. As the population continues to grow and employment opportunities increase, there is a growing demand for convenience and packaged food products, including other cereal products. Furthermore, government initiatives to improve food security and nutrition are also contributing to the growth of the market. In addition, the increasing adoption of western dietary patterns and the rise of health consciousness among consumers are driving the demand for healthy and nutritious cereal products in Nigeria. The country’s strong economic growth and stable political environment also create a favorable market landscape for the growth of the Other Cereal Products Market within the Bread & Cereal Products Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.